A must read for anyone wanting to know more about social media
About Dan Zarella
Dan has written extensively about the science of viral marketing, memetics and social communications on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.
He has been featured in The Twitter Book, Fast Company, The Financial Times, AdAge, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.
He has spoken at PubCon, Search Engine Strategies, Iowatasmic, Convergence ’09, 140 The Twitter Conference, The Cool Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as marketing product owner at HubSpot.
Why I reccommend this book
I would recommend this book to anyone who is interested in social media marketing. This is why:
- It does not take long to read
- It defines social media perfectly and covers each of the top social networks (incl. Digg, Delicious, YouTube, Slideshare,Twitter and Facebook)
- Dan even tells us how we should approach each social medium to get the most from them
I found the book to be very insightful and comprehensive. It would be particularly useful to someone who is getting into social media to profile themselves or their business.
“The book will teach readers which platforms are the right ones for their brand, and which aren’t based on the culture and demographics of each technology as well as the investment required to engage each. Marketers need to understand all the options available to them before they can begin to make educated decisions about which tactics to pursue and this book aims to do just that.” – Dan Zarella