Everyone knows that Coke is sponsoring the 2010 World Cup in South Africa. We are also aware that Pepsi is spending almost a third of it marketing budget on social media. Now how is this working out for Pepsi?
Well Pepsi has just been able to attract half a million viewers and closely associate themselves with the world cup. This happened by launching an interent video that went viral and became one of the worlds most viral video’s last week with 512 243 veiws by the 8th March 2010.
Pepsi may not be the official sponsor but they are doing a great job of aligning themselves to the event and getting great coverage. Without paying the hefty sponsorship fees!!
Video on the internet is a great way to interact with people online. The viral opportunity is vast, especially for international markets. However this does not mean that there is no scope for internet video marketing in South Africa. You Tube is still one of the Top 5 most visited websites by South Africans (more popular than Gumtree and Twitter) proving the the South African audience is very interested in consuming video online.
To find out how to implement an online video marketing campaign email me to set up a meeting.
Thanks to @case_studyinc for the tweet
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This post was mentioned on Twitter by mikeasaunders: Pepsi steals 2010 from Coke with Social Media http://bit.ly/9t6E26 #socialmedia…