LIV is a Non-profit organisation that I have had the good fortune of working with over the past few months. LIV has a powerful vision and a unique take on how to solve the problem of widows and orphans in South Africa. Their vision is:
LIV provides holistic residential care for vulnerable children with the core vision to
rescue a child – restore a life – raise a leader – release a star
We got involved to leverage social media and the internet to raise awareness of the project, create an online marketing strategy, coach the founder in social media and drive sales of banquet table to their event and the ICC on the 7th April 2010
The online portifolio created for the promotion included a presence in Facebook, Twitter, Vimeo, You Tube, the development of the Official LIV Website and a complete blog strategy that included both text and video elements.
In the short time the project has been live we have already expreienced the following successes:
- Tables sales are being generated directly off the website
- The facebook community are backing the project completely offering their personal and professional services to help the project
- Tich Smith, Founder of LIV, is already very active on Facebook promoting the vision that he has. (He didn’t even have a facebook account a month ago)
Feel free to contact me if you would like to implement an internet marketing strategy with your organisation
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