Recruitment Shifts from Social Media

The recruitment industry in South Africa looks like it is on the rise for the first time in two and a half years. Human Resources South Africa reported “employment grew by 5.6% during March.”As business slowly starts to find its feet again after a rough few years in the global economy recruiters are looking for good people to take their companies forward. “The aim and challenges of recruitment in South Africa is to put the right person, at the right place, at the right time in the organisation. By doing this the company should hopefully improve their organisational performance and increase the efficiency and effectiveness of the company ” (Human Resources South Africa)

Social Media in RecruitmentWhat are the trends being used that are shifting the way the recruitment industry works? There are two obvious and high impact trends that have risen out of social media and online technology that are worth looking at:

Move Towards Headhunting

Wall Street Journal makes an interesting observation that social media has made headhunting easier and cheaper. Networking websites like Linkedin have opened the door to finding people based on expertise, experience and CV. We are able to see immediate recommendations of people we are thinking about hiring and can make more comprehensive decisions about people before starting the interview process.

On a global scale we see business looking to decrease their job board subscriptions and move towards using social technology like Facebook and Linkedin to find great employees. The general consensus being that jobs boards create too many unqualified leads that waste HR time. Social Media channels however, allow recruiter to check out potential candidates before the invitation is sent. Leaving the power of selection in the hands of the recruiter and not with the job seeker.

Search Tools vs Career Portals

Search based jobs websites

Google has successfully created a search culture. When we need something we search for it – usually in Google. The same happens in recruitment. We find that candidates will turn to Google before they turn to job and career portals, simply because thats what they know.

Search works differently to portals. Portals let people browse though positions and candidates available in the network. Search allows you to scour the internet for exactly what you are looking for without bias to a particular website. This is where Indeed comes in. A South African Jobs Search Engine that searches all job sites, classified and any other source it can find to produce a search result for exactly the job you are looking for, allowing you to apply for the position of your dreams quickly and easily.

The impact of search based tools vs directory tools online to find employment may very well change the way we promote our job openings. An easy example would be that we need to start considering our the Search Engine Optimisation of every single job post and there may even be opportunity in using advertising vehicles like Google Adwords to promote top positions.

Career Portals need to integrate with social technology

Jobs.co.za have recently started using the Linkedin API allowing candidates to update their profiles directly from their Linkedin Profile. They have also opened up the possibility “or its members to register, search for jobs, create job alerts, see who’s hiring and find useful career advice all directly from the Facebook page.” (Bizcommunity) All of this social media integration is simply in aid of making it simpler and easier to recruiters to find candidates.

This level of social media integration is the only way, I believe, that Jobs and Career portals can remain relevant in the recruitment industry. Although we are not seeing these portals opening up headhunting opportunities like Linkedin, this is still a step in the right direction.

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  • http://www.perfmanhr.com/ The Recruitment Consultant Partner

    Hi nice article there. I am the managing partner of a recruitment consulting company India from India. Out here in India we are going through the same phase. Job boards and Indian resume database portals like naukri.com and monster.com are on their way out and sites like Linkedin and Facebook are increasingly being used. For jobseekers, Your LinkedIn profile is the place to begin. It can help you build your brand. A good profile will attract others, educate them about you and influence their feelings towards you—even if you’ve never met in person. Chris says that you have three seconds to communicate your brand on your LinkedIn profile. Make those seconds count.

    • http://www.mikesaunders.co.za Mike Saunders

      Thanks for a great comment and adding to this conversation.

      • http://www.candorgovernance.co.za Carolynn Chalmers

        Hi Mike,
        Mark Gray has a solution for recruitment using sms. I think the company is called Graylink. I believe Capitec are using the solution.
        Regards
        Carolynn

        • http://www.mikesaunders.co.za Mike Saunders

          Thanks Carolynn! I have heard of the Graylink solution before. Very powerful.