Why should I bother monitoring social media?
Quite simply, monitoring social media allows you to track what the public is saying about you, analyse the comments and then identify opportunities to engage the public better with your products and services.
Here are Meltwaters “Five steps to successful social media monitoring”
Step 1: Start listening in
Start listening to social media sites to find out where your customers are and what their needs are. Hold back on the desire to respond straight away. Careful listening with gain your great insight into how to start your monitoring off on the right foot.
Step 2: Define why
Make sure you know why you are getting involved in social media monitoring and what you are hoping to achieve. In other words, get into social media with your eyes open to the opportunities and pitfalls.
Step 3: Choose your channel
Not every channel will render a great return. Pick your channels to go to market and monitor them carefully.
Think about why you want to engage, where you want to engage, and who you want to engage with. Monitoring can help you to find the influential people online that have established communities.
Step 4: Engage
Take action on your insight into your customers. Get involved with them, run campaigns and invite them to participate.
Use Social CRM to directly communicate with your customers.
Quick Tip: choose your battles wisely. Not every conversation is worth getting involved in
Step 5: measure your return on investment
You an only measure effectively once you have laid out the first four steps properly. Use online reputation management software (free or paid for) to measure the stats to put against your objectives.