We are launching DigitLab in Cape Town by running our famous Social Media Bootcamp in conjunction with TomorrowToday.
According to a study by TNS Surveys, Social Media has become the main reason that people access the internet. 80% of South Africans online have a Facebook account and on average they visit it twice a day. Over a million South Africans are on Twitter and YouTube ranks among the top 5 most visited websites in South Africa.
Social media has become the communication vehicle of choice for many South Africans. Quite simply, social media has bought about a new way of communicating. People now communicate to the world by tweeting and updating their status, uploading photo’s and writing on people wall.
The workshop covers:
- An overview of Web 2.0: Explains everything from Facebook to podcasting and the mobile internet. How it fits together and what its uses are.
- Inbound marketing: The process of inviting people to your website and turning those people into business leads
- Advertising Online: Why online advertising works and how to use if effectively
- Measuring online statistics: How do you measure the value of your online communications strategy
- Dealing with social media overload: Described as the point where all your time is spent online but with no business return, we discuss methods of combating social media overload
Outcomes you can expect:
- A stronger understanding of how the internet works
- A blogging plan
- Tools to measure you success
- A strategic approach to online communications
