Over the past few years, I’ve been working at refining a number of digital marketing strategies. We’ve found three fundamental strategies that can be used in isolation or integrated. I speak about these strategies in some detail in the video below and will also share an excerpt below the video of the original article on [...]
I am currently in the middle of a simple series exploring mobile and the impacts it has in life, work and society. When asked to look at the future of mobile I believe that you need at look at three main aspects: The internet of things Social Disruption Infrastructure In my last post I presented [...]
There is no doubt that mobile technology is shaping our future. The mobile device has achieved market success and is currently more accessible than running water around the globe. In the last few years we have seen a massive increase of businesses offering services in the mobile arena with mobile banking probably one of the biggest services [...]
I was deeply humbled when we heard the announcement of The Bookmark Awards 2012 shortlist a few nights ago – with three shortlisted entries, our team is over the moon! Hundreds of companies entered the awards that celebrate all things digital, rewarding excellence in digital publishing, advertising, and marketing. DigitLab has been nominated for the following awards: [...]
Most printing companies and print media houses are trying to work out how to find there rapidly disappearing customer base. We are all aware that the declining customer base in print medium are moving to the digital realm but we are unsure how to meet them there. Customers exposed to online media are wanting more [...]
Over the past year or so I have been working with a number of companies looking to expand their business into Africa. This is probably one of the most exciting areas of business growth because of the uniques challenges and breadth of work involved. The return, without a doubt, is great for any business who [...]
I bought my first iPhone about three years ago. It was a 2G phone. They were the best phone on the market at the time and it was a wonderful experience to use it on a day to day basis. Needless to say I became a fan and convinced many of my friends to buy [...]
In a recent article in the Harvard Business Review James Manyika, Michael Chui, and Hugo Sarrazin presented some insightful research that identified that some of our best employees are spending ”28% of their workdays answering, writing, or responding to email. They also spend another 19% of the time trying to track down information (including searching through their [...]
Facebook believes in “social by design.” In other words something is not social unless your deigned it to be social. Social needs to be a core part of what you do and not just utilizing social websites. Understanding this concept is key to designing social media strategies. A strategy becomes social when it leverages the [...]
I am no DIY professional, in fact I am the opposite. The other day I found myself tring to rewire a household plug using a kitchen knife as a screwdriver. Half the problem with my DIY skills is that I don’t have the right tools to do the job so I end up ‘making a [...]