My Blog

social media, motivation, generations and productivity
09
Sep

Who uses Linkedin in South Africa [infographic]

I am very proud to present the latest infographic researched, concepted and designed by the team at DigitLab, the social media agency that I lead. Who’s Who on Linkedin in South Africa Linkedin in South Africa has seen a 83% increase in usership over the last 12 months with agriculture and goverment showing the biggest [...]

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06
Sep

Whats the point of Linkedin?

In its first minutes as a public company, LinkedIn was valued at roughly $8.5 billion. This made Linkedin the largest internet I.P.O since Google. Linkedin is a social network that focuses on harnessing the power of social technology to improve professional business networking. The website had about 600 000 South African subscribers in 2010 and [...]

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19
Aug

Social Media Bootcamp in Durban – 20th September 2011

” If you’re amongst the many people that are totally overwhelmed by Social Media, who may love and use Facebook for your personal networking or connecting with school friends but haven’t seen or understood the value of using this tool for business; if you think Twitter is for people who have too much time on their hands [...]

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10
Aug

How Tesco used QR Codes to increase online shopping

I love it when clever people come up with simple ideas that change the way the world works. This example we will look at today is a subway advertisement that turned a South Korean subway into a supermarket. The execution is so simple. Life size banners that display supermarket brands with QR codes on each [...]

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05
Aug

Recommended reading for social media

I am often asked which books people could read that will help them understand social media in more detail. I have also been hesitant to write about this because there are always new and interesting books to read about social media. The industry shifts and changes so quickly that I would be spending so much [...]

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03
Aug

My Top Three Social Media Lessons for Business

I have been involved in social media for the past few years and enjoy looking at new ways that social media can be adopted in business. I am a bit of a dabbler and over the past few months I have been researching a few ideas and wanted to share the outcomes with you. 1) [...]

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02
Aug

Standard Banks Approach to Social Media (Interview)

I have the opportunity to interview a few key business people inside South Africa top businesses. A few weeks ago I released the Deloitte interview which was very insightful. Today I am proud to present my interview with Bellinda Carriera, the Interactive Marketing Head at Standard Bank Group. I have been very impressed with Bellinda’s [...]

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02
Aug

Do you believe in what the internet stands for?

I have always felt that the internet represents more that just an information overload. It’s more than games and contacting friends. It holds a unique environment where people can harness the power of collective thought and sharpen their minds. I really liked how the Mozilla Firefox Mark Up project puts it. The Web is an integral part of [...]

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13
Jul

An interview with Deloitte about Social Media ROI

I had the priviledge of interviewing David Graham and Andre Hugo from Deloitte in how they use social media to achieve strategic objectives. The interview revealed some fascinating insight into how social media can be used in a business to business context to promote business, reduce recruitment cost, innovate products, manage intellectual capital and build [...]

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07
Jul

Nokia Application launched for Mike Saunders Social Media Blog

In a world that is going crazy for mobile applications DigitLab and Sublime Media threw their collective minds together to create a Nokia Phone application for this blog. The app is a simple concept that channels this blog content to your phone through the OVI Store. If you would like to know more about facebook, [...]

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