Over the past few years, I’ve been working at refining a number of digital marketing strategies. We’ve found three fundamental strategies that can be used in isolation or integrated. I speak about these strategies in some detail in the video below and will also share an excerpt below the video of the original article on [...]
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Mobile Marketing and Social Disruption
I am currently in the middle of a simple series exploring mobile and the impacts it has in life, work and society. When asked to look at the future of mobile I believe that you need at look at three main aspects: The internet of things Social Disruption Infrastructure In my last post I presented [...]
Digital Publishing shows promise of finding loyal customers
Most printing companies and print media houses are trying to work out how to find there rapidly disappearing customer base. We are all aware that the declining customer base in print medium are moving to the digital realm but we are unsure how to meet them there. Customers exposed to online media are wanting more [...]
The loyal iPhone customer gets a boring upgrade experience
I bought my first iPhone about three years ago. It was a 2G phone. They were the best phone on the market at the time and it was a wonderful experience to use it on a day to day basis. Needless to say I became a fan and convinced many of my friends to buy [...]
What cupcakes teach us about great customers experiences
The world of customer experiences is becoming more and more complex as business begins to understand the need to create niche experiences that mean more to their customers. I recently ready and article in Fast Company about how a cup cake business has redefined the mom-and-pop shop by using twitter. Now that kind of story [...]
Be honest and understand your customer – it makes them happier
I have recently had a very frustrating experience with a company who sold me a product. I have never been a fan of people who use their blogs to drag down a company so I will do my best not to do this here (although I really do feel like naming the company). The truth [...]