• Understanding the Millennial Persona

    The Millennial generation is set to be the largest generation to have ever existed, and it has been said that by 2017 Millennials will be spending more than $200 billion in total per year. Today we need to acknowledge that the Millennials are growing up and are active in the workplace, and as they quickly […]

  • Designing a SMART Customer Experience

    The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social media has opened the door to two-way conversations, data gives us a better understanding of our market and mobile makes our message more accessible to the general consumer. Over the past few years we have placed much […]

  • Mobile Marketing and Social Disruption

    I am currently in the middle of a simple series exploring mobile and the impacts it has in life, work and society. When asked to look at the future of mobile I believe that you need at look at three main aspects: The internet of things Social Disruption Infrastructure In my last post I presented […]

  • Digital Publishing shows promise of finding loyal customers

    Most printing companies and print media houses are trying to work out how to find there rapidly disappearing customer base. We are all aware that the declining customer base in print medium are moving to the digital realm but we are unsure how to meet them there. Customers exposed to online media are wanting more […]

  • The loyal iPhone customer gets a boring upgrade experience

    I bought my first iPhone about three years ago. It was a 2G phone. They were the best phone on the market at the time and it was a wonderful experience to use it on a day to day basis. Needless to say I became a fan and convinced many of my friends to buy […]

  • What cupcakes teach us about great customers experiences

    The world of customer experiences is becoming more and more complex as business begins to understand the need to create niche experiences that mean more to their customers. I recently ready and article in Fast Company about how a cup cake business has redefined the mom-and-pop shop by using twitter. Now that kind of story […]

  • Be honest and understand your customer – it makes them happier

    I have recently had a very frustrating experience with a company who sold me a product. I have never been a fan of people who use their blogs to drag down a company so I will do my best not to do this here (although I really do feel like naming the company). The truth […]