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Great social media brand tips from Nike

I have finally found a presentation at #SMWF that went deep into some branding ideas in social media. Kemi Benjamin spoke about social media as a key part in branding but not the main part. I have enjoyed seeing what Nike has been doing in the branding space and how social it is without being [...]

The biggest benefit to monitoring online reputation and sentiment

Standard Bank did a detailed presentation around their listening strategies online. The presentation was very interesting and went into detail about crunching the stats in such a way to get valuable, workable results. Now for a few of the key points: Tailoring your offering on different social media platforms This was spoken about in the [...]

Five steps to successful social media monitoring

Why should I bother monitoring social media? Quite simply, monitoring social media allows you to track what the public is saying about you, analyse the comments and then identify opportunities to engage the public better with your products and services. Here are Meltwaters “Five steps to successful social media monitoring” Step 1: Start listening in [...]

Can social media attract customers and have they changed

Listening to the first panel at the Social Media World Forum bought up a few interesting insights in the role of social media in marketing plans. The panel consisted of: Moderator: Michelle Atagana, Editor, memeburn Garth Rhoda, General Manager Media, Habari Media Group Siphelele Sixaso, Head of Marketing, SAfm Bellinder Carreira, Senior Manager Digital and [...]

5 Tickets up for grabs for the Social Media World Forum SA

The Social Media World Forum Africa 2011 & Apps World Africa 2011 conferences are coming to Cape Town on the 1st June for 2 days of top-level digital discussion, educational workshops and international industry networking. 5 Tickets up for grabs Six Degrees, the company responsible for bringing these international technology events to Africa for the [...]

African Social Media Marketers & App Developers connect with global brands at Cape Town technology event

Cape Town on the 1-2 June hosts town one of the region’s leading technology networking events as the Social Media World Forum Africa http://www.socialmedia-forum.com/africa joins with Apps World Africa http://www.apps-world.net/africa to bring leading international brands together some of the leading mobile, apps, and social media practitioners in the region. Some of the world’s leading digital [...]