Articles on Generation Theory

  • Understanding the Millennial Persona

    The Millennial generation is set to be the largest generation to have ever existed, and it has been said that by 2017 Millennials will be spending more than $200 billion in total per year. Today we need to acknowledge that the Millennials are growing up and are active in the workplace, and as they quickly […]

  • How to protect your kids from cyber bullies

    Countless children around the world are desperately unhappy and many have committed suicide because of cyber bullying and online blackmail. Just last month 12-year-old Rebecca Ann Sedwick jumped to her death in Florida because a barrage of online hate from two fellow schoolmates left her feeling worthless and despised. Her mother had closed her down […]

  • How social screening can help the recruitment process [infographic]

    A while ago I wrote an article on how the recruitment industry was shifting due to social media technology. I would like to add to that conversation by talking about social screening. Social screening is the process of searching for potential candidates in social websites like Facebook, Linkedin and Twitter and “checking them out.” This […]

  • Generation Y in South Africa – A Short Study

    Over the last month we ran a small study on Generation Y in South Africa. We interviewed 144 students with an average age of 18 years old. The gender split was 60% female and 40% male. As the size of the sample group is relativley small this can’t be seen as the final word but […]

  • Insight into how Generation Y use social media

    MTV Online presenter Tom Thurlow went on the streets to ask students about their digital lifestyle. What mobiles are they carrying and why? Are they adopting Foursquare or Facebook Places? Do any of them still read newspapers or do they get all their news online?

  • Forget teenagers! Generation X use social media in South Africa

    Bizcommunity posted an interesting article the other day that spoke about the Friendship 2.0 study that was commissioned by MWEB. The study showed a very interesting statistic: The average age of Facebook users in South Africa is 33; MySpace is 32; Twitter and YouTube come in at 31; and the youngest in the survey is […]