Archive | Internet Marketing
01
May

Why social media and radio are best friends

By • May 1, 2012 • Online Branding, Social Media • Leave a comment

Birds of a feather flock together. The old saying rings very true when it comes to media channels that drive social interaction instead of one way broadcasting. Media channels that have a ‘live’ mechanism to them are inherently channels that can entice and engage its fans/viewers/listeners in a very personal and social manner. I would [...]

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09
Apr

Lessons from a 30min conversation with Wikipedia Founder

By • April 9, 2012 • Interviews, Non Profit Organisations, Social Media Interviews with Business, Wikipedia • Leave a comment

Last night I arrived in Lagos to present a session on social media strategy. I was met at the airport by the a very professional and very friendly man who guided me into that parking lot outside. The parking lot reminded me a lot of the back alley of a night club, and there by [...]

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20
Mar

The best social media policy is based on values – not rules

By • March 20, 2012 • Control, Social Media, Social Media Strategy • Leave a comment

I have been meaning to write about developing a social media policy for some time now. This is something that I believe can make or break your internal and external social media campaigns. A good social media policy does not restrict people from social media but rather equips them to use social media in the [...]

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13
Mar

Top 20 Websites in South Africa 2012

By • March 13, 2012 • Social Media, Social Media Strategy • 11 Comments

Over the last few years I have been tracking the Top 20 most popular websites in South Africa. Comparing 2010 and 2011 results revealed that social media was definitely growing as a high priority for South Africans. In this analysis there are some interesting and valuable pieces of information we can observe. LinkedIn beats Twitter [...]

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06
Mar

How social media is changing the role of journalism

By • March 6, 2012 • Journalism, Social Media, TT • 1 Comment

In their latest book Blur: How to Know What’s True in the Age of Information Overload by Bill Kovach and Tom Rosenstiel, these two men explore the new role of journalism that has been created due to the way that people aggregate news today. Social media has opened up a world where peers and colleagues decide what [...]

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27
Feb

Three reasons to get into Google+

By • February 27, 2012 • Google, SEO, Social Media • Leave a comment

Google+ is taking the world by storm and just may become the social network with enough clout to give Facebook a run for its money. After joining Google+ a few month ago (you can see my profile here) I have had various conversations with social media peers and everyone seems to have differing views on [...]

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22
Feb

Social Media Bootcamps in South Africa

By • February 22, 2012 • Social Media, TT • Leave a comment

The Social Media Bootcamp is an introductory half day workshop aimed at people who would like to understand social media and how to use it to market their business. We spend 2 hours looking at the entire Web 2.0 world and how it is becoming more social, have a tea or smoke break, and then [...]

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21
Feb

Social Media Bootcamp in Cape Town – March 2012

By • February 21, 2012 • Social Media, Social Media Workshops • Leave a comment

We are launching DigitLab in Cape Town by running our famous Social Media Bootcamp in conjunction with TomorrowToday. According to a study by TNS Surveys, Social Media has become the main reason that people access the internet. 80% of South Africans online have a Facebook account and on average they visit it twice a day. [...]

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17
Feb

Social Media principles from The Green Apron Book

By • February 17, 2012 • CRM, Social Media, Social Media Strategy, TT • Leave a comment

I recently came across the Starbucks Green Apron book and read through their 5 principles for turning the ordinary into the extraordinary. I found it very interesting that the 5 principles can be applied directly to a social media campaign or strategy. The Green Apron Book is a booklet that Starbucks gives its baristas.  It [...]

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07
Feb

Navigating the world of social media in business

By • February 7, 2012 • Business to Business, Social Business, Social Media, TT • Leave a comment

There is a big difference between launching a social media campaign and reinventing your business to take hold of social media advantages. Social media campaigns normally find their place inside the marketing budget and can be conceptualised, executed and measured relatively quickly. A social business reinvention take time to conceptualise, it needs to become a [...]

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