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Using digital to delight your customers

Customer centricity in business the art of making the customer the centre of decisions and processes in your business. Steering away from a product focus which aims to produce and sell products, a customer centric business looks at the needs of customers and solves them. The product literally sells itself because it solves customers problems [...]

Social by design: Good advice to take

Facebook believes in “social by design.” In other words something is not social unless your deigned it to be social. Social needs to be a core part of what you do and not just utilizing social websites. Understanding this concept is key to designing social media strategies. A strategy becomes social when it leverages the [...]

Social media strategy is more than Facebook, Twitter and Linkedin

So often we miss the point of social media. We get caught up in the networks Facebook, Twitter, LinkedIn and any other that tickle our fancy at the time. We hear a murmur about Google’s Google+ and start to get nervous about managing yet another social media platform. The truth is that social media is [...]

Who uses Linkedin in South Africa [infographic]

I am very proud to present the latest infographic researched, concepted and designed by the team at DigitLab, the social media agency that I lead. Who’s Who on Linkedin in South Africa Linkedin in South Africa has seen a 83% increase in usership over the last 12 months with agriculture and goverment showing the biggest [...]

How Tesco used QR Codes to increase online shopping

I love it when clever people come up with simple ideas that change the way the world works. This example we will look at today is a subway advertisement that turned a South Korean subway into a supermarket. The execution is so simple. Life size banners that display supermarket brands with QR codes on each [...]

An interview with Deloitte about Social Media ROI

I had the priviledge of interviewing David Graham and Andre Hugo from Deloitte in how they use social media to achieve strategic objectives. The interview revealed some fascinating insight into how social media can be used in a business to business context to promote business, reduce recruitment cost, innovate products, manage intellectual capital and build [...]

Can social media attract customers and have they changed

Listening to the first panel at the Social Media World Forum bought up a few interesting insights in the role of social media in marketing plans. The panel consisted of: Moderator: Michelle Atagana, Editor, memeburn Garth Rhoda, General Manager Media, Habari Media Group Siphelele Sixaso, Head of Marketing, SAfm Bellinder Carreira, Senior Manager Digital and [...]

Recruitment Shifts from Social Media

The recruitment industry in South Africa looks like it is on the rise for the first time in two and a half years. Human Resources South Africa reported “employment grew by 5.6% during March.”As business slowly starts to find its feet again after a rough few years in the global economy recruiters are looking for [...]

South Africa’s Top Websites in 2011

I am always interested in how South Africans use the internet. Last year I wrote an article on the Top 20 Websites in 2010 and we found that South Africans were primarily interested (in general) in information, entertainment and money. This year a few interesting developments may provide interesting insight into internet usage in South [...]

Generation Y in South Africa – A Short Study

Over the last month we ran a small study on Generation Y in South Africa. We interviewed 144 students with an average age of 18 years old. The gender split was 60% female and 40% male. As the size of the sample group is relativley small this can’t be seen as the final word but [...]