Archive | Online Advertising

RSS feed for this section

Banner advertising stats not matching up?

I often have clients asking why the traffic stats they get from google are so different to the traffic stats they get from their banner advertising service providers. It is important to understand how Google Analytics works. Google Analytics only measures the click from users who can accept a cookie on there computer system. GA [...]

Social Networks and Brand Value

This blog post is a reply to a comment made on Measuring marketing effectiveness of Facebook. The is always a big debate between internet marketers about the value of social media verses advertising on Google. In my opinion a successful internet marketing campaign will incorporate a balance of both advertising and brand building. 1) Google [...]

Advertising Online: Are all your eggs in Google’s basket?

Advertising online seems to be fairly straight forward. You call your Google Adwords Consultant and ask him/her to place some advertising around a few of your favorite keywords. This often generates the traffic results you are looking for and you can rest easy. I would like to suggest 3 points that may start you on [...]