Archive | Online Reputation Management
20
Oct

What’s the real benefit of Online Reputation Management

By • October 20, 2011 • Online Reputation Management • Leave a comment

Online reputation management may be one of the most useful tools to business looking to extract a value out of social media. Continuous monitoring of what people are saying about your brand, product or service can provide incredibly valuable insight into how you are perceived in the market. After all, perception is reality – at [...]

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01
Jun

Social Media Crisis Management

By • June 1, 2011 • Online Reputation Management, Social Media, Social Media World Forum • 1 Comment

What if it hits the fan? This fear is one of the main reasons why companies don’t get in social media. Companies are worried that if they enter the social media space, they will generate bad PR. The problem is that this bad PR, if it exists, is on those social media channels already. In [...]

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01
Jun

The biggest benefit to monitoring online reputation and sentiment

By • June 1, 2011 • Online Reputation Management, Social Media World Forum • 6 Comments

Standard Bank did a detailed presentation around their listening strategies online. The presentation was very interesting and went into detail about crunching the stats in such a way to get valuable, workable results. Now for a few of the key points: Tailoring your offering on different social media platforms This was spoken about in the [...]

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01
Jun

Five steps to successful social media monitoring

By • June 1, 2011 • CRM, Online Reputation Management, Social Media, Social Media World Forum • 6 Comments

Why should I bother monitoring social media? Quite simply, monitoring social media allows you to track what the public is saying about you, analyse the comments and then identify opportunities to engage the public better with your products and services. Here are Meltwaters “Five steps to successful social media monitoring” Step 1: Start listening in [...]

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29
Jul

Social Media can’t fix everything

By • July 29, 2010 • Online Branding, Online Reputation Management, Social Media • 5 Comments

I read an interesting article on Groundswell which highlights a very important aspect of BP’s current social media nightmare and what they should do about it. Basically the suggestion is to do nothing and actually fix the problem of the spill. In fact all BP’s resources should be focused on this one problem. In the [...]

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