Archive | Internet Marketing
03
Aug

My Top Three Social Media Lessons for Business

By • August 3, 2011 • Social Media • Leave a comment

I have been involved in social media for the past few years and enjoy looking at new ways that social media can be adopted in business. I am a bit of a dabbler and over the past few months I have been researching a few ideas and wanted to share the outcomes with you. 1) [...]

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02
Aug

Standard Banks Approach to Social Media (Interview)

By • August 2, 2011 • Business to Business, Social Business, Social Media Interviews with Business • 12 Comments

I have the opportunity to interview a few key business people inside South Africa top businesses. A few weeks ago I released the Deloitte interview which was very insightful. Today I am proud to present my interview with Bellinda Carriera, the Interactive Marketing Head at Standard Bank Group. I have been very impressed with Bellinda’s [...]

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13
Jul

An interview with Deloitte about Social Media ROI

By • July 13, 2011 • Business to Business, Consumer 2.0, Interviews, Social Business, Social Media, Social Media Interviews with Business • 3 Comments

I had the priviledge of interviewing David Graham and Andre Hugo from Deloitte in how they use social media to achieve strategic objectives. The interview revealed some fascinating insight into how social media can be used in a business to business context to promote business, reduce recruitment cost, innovate products, manage intellectual capital and build [...]

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07
Jul

Nokia Application launched for Mike Saunders Social Media Blog

By • July 7, 2011 • Mobile, Social Media, Software • Leave a comment

In a world that is going crazy for mobile applications DigitLab and Sublime Media threw their collective minds together to create a Nokia Phone application for this blog. The app is a simple concept that channels this blog content to your phone through the OVI Store. If you would like to know more about facebook, [...]

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01
Jul

Google Panda chews on fresh content

By • July 1, 2011 • Google, Increase Google Rankings • 5 Comments

Google Panda is the latest update to Google’s Search algorithm. It basic role is to eliminate low quality websites from search engine result pages. Anton Koekemoer shows us in his blog post on Google Panda that the trick to working with Google Panda is to consider the user first. I think this is key to [...]

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30
Jun

Google is looking at your social network to find great content

By • June 30, 2011 • Google, Increase Google Rankings, Social Media • Leave a comment

I have written about this before in How social media affects search results but it is worth repeating. Google is now looking at your social connections to decide which content will be valuable to you or not. For example, I will always prioritise leadership articles that have been retweeted by Keith Coats. The reason is [...]

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09
Jun

Social Media Bubble

By • June 9, 2011 • Social Business, Social Media • 1 Comment

There is a great deal of conversation around the social media bubble at the moment. If you have not heard already, the social media bubble is a topical debate about whether social media websites like Facebook, Groupon, Linkedin and Twitter a actually worth the values that they have been estimated at. The values are outlined [...]

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08
Jun

Bizcommunity shows an understanding of Social Business Shifts

By • June 8, 2011 • Reviews, Social Business, Social Media • Leave a comment

Social Business is the art of leveraging social technology (like social media) to create a more valuable product, working environment or business. I recently had the chance to look into Bizcommunity’s latest upgrade to their website and have been suitably impressed. Bizcommunity has built a strong personal interaction element into the new website that has [...]

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07
Jun

Content Strategy: Keeping it fresh

By • June 7, 2011 • Google, Online Branding, SEO, Social Media • Leave a comment

A while ago I posted an article on the DigitLab blog that spoke about the need to use fresh content in your online marketing strategy. I believe this is one of the most integral elements of any successful marketing campaign. Keeping this in mind I decided it would be worthwhile to share a few comments [...]

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06
Jun

What influential South Africans think about Social Media for Business

By • June 6, 2011 • Social Media • 2 Comments

A few months ago Fuseware released a report that I was privileged enough to be a part of. Fuseware questioned a variety of influencers from different fields in South Africa recently. The goal was to get a better picture of where South Africa, and the rest of the world, is headed in terms of social [...]

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