Archive | Internet Marketing
19
Jan

Social media strategy is more than Facebook, Twitter and Linkedin

So often we miss the point of social media. We get caught up in the networks Facebook, Twitter, LinkedIn and any other that tickle our fancy at the time. We hear a murmur about Google’s Google+ and start to get nervous about managing yet another social media platform. The truth is that social media is [...]

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08
Nov

The Social Media Entrepreneur [series]

Over the past few months I have been blogging at www.ideate.co.za on I have used social media to build a business as an entrepreneur. I called it “The Social Entrepreneur” series which sounded cool at the time but I have since found out the the “catchy title” was a but misleading. Either way I thought [...]

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24
Oct

Social Reinvention – New Keynote Presentation

I am proud to present the result of over a years worth of research in a Keynote Presentation called Social Reinvention. Social Technology (Social Media) has thrown many businesses and industries into a state of flux as they feel the effects of this communication shift. Barriers to entry, an influx of new entrepreneurs, new platforms [...]

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20
Oct

What’s the real benefit of Online Reputation Management

Online reputation management may be one of the most useful tools to business looking to extract a value out of social media. Continuous monitoring of what people are saying about your brand, product or service can provide incredibly valuable insight into how you are perceived in the market. After all, perception is reality – at [...]

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07
Oct

Linkedin adds Company Status Updates [video]

I have been waiting for this to happen for some time. With the growth of Linkedin in South Africa and on a global scale it is only fitting that Linkedin would begin offerring ways for company entities to engage their clients. Linkedin have opened the status updates option for Linkedin. This means that Linkedin company pages [...]

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04
Oct

How social screening can help the recruitment process [infographic]

A while ago I wrote an article on how the recruitment industry was shifting due to social media technology. I would like to add to that conversation by talking about social screening. Social screening is the process of searching for potential candidates in social websites like Facebook, Linkedin and Twitter and “checking them out.” This [...]

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09
Sep

Who uses Linkedin in South Africa [infographic]

I am very proud to present the latest infographic researched, concepted and designed by the team at DigitLab, the social media agency that I lead. Who’s Who on Linkedin in South Africa Linkedin in South Africa has seen a 83% increase in usership over the last 12 months with agriculture and goverment showing the biggest [...]

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06
Sep

Whats the point of Linkedin?

In its first minutes as a public company, LinkedIn was valued at roughly $8.5 billion. This made Linkedin the largest internet I.P.O since Google. Linkedin is a social network that focuses on harnessing the power of social technology to improve professional business networking. The website had about 600 000 South African subscribers in 2010 and [...]

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10
Aug

How Tesco used QR Codes to increase online shopping

I love it when clever people come up with simple ideas that change the way the world works. This example we will look at today is a subway advertisement that turned a South Korean subway into a supermarket. The execution is so simple. Life size banners that display supermarket brands with QR codes on each [...]

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05
Aug

Recommended reading for social media

I am often asked which books people could read that will help them understand social media in more detail. I have also been hesitant to write about this because there are always new and interesting books to read about social media. The industry shifts and changes so quickly that I would be spending so much [...]

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