So often we miss the point of social media. We get caught up in the networks Facebook, Twitter, LinkedIn and any other that tickle our fancy at the time. We hear a murmur about Google’s Google+ and start to get nervous about managing yet another social media platform. The truth is that social media is [...]
Social media strategy is more than Facebook, Twitter and Linkedin
By Mike Saunders • January 19, 2012 • Consumer 2.0, Social Media, TT • 12 Comments
The Social Media Entrepreneur [series]
By Mike Saunders • November 8, 2011 • Case Studies, Entrepreneurs, Facebook, Linkedin, Social Media, Twitter • Leave a comment
Over the past few months I have been blogging at www.ideate.co.za on I have used social media to build a business as an entrepreneur. I called it “The Social Entrepreneur” series which sounded cool at the time but I have since found out the the “catchy title” was a but misleading. Either way I thought [...]
Social Reinvention – New Keynote Presentation
By Mike Saunders • October 24, 2011 • Business to Business, Case Studies, Control, CRM, Entrepreneurs, Online Branding, Social Business, Social Media • Leave a comment
I am proud to present the result of over a years worth of research in a Keynote Presentation called Social Reinvention. Social Technology (Social Media) has thrown many businesses and industries into a state of flux as they feel the effects of this communication shift. Barriers to entry, an influx of new entrepreneurs, new platforms [...]
What’s the real benefit of Online Reputation Management
By Mike Saunders • October 20, 2011 • Online Reputation Management • Leave a comment
Online reputation management may be one of the most useful tools to business looking to extract a value out of social media. Continuous monitoring of what people are saying about your brand, product or service can provide incredibly valuable insight into how you are perceived in the market. After all, perception is reality – at [...]
Linkedin adds Company Status Updates [video]
By Mike Saunders • October 7, 2011 • Business to Business, Linkedin, Social Media • Leave a comment
I have been waiting for this to happen for some time. With the growth of Linkedin in South Africa and on a global scale it is only fitting that Linkedin would begin offerring ways for company entities to engage their clients. Linkedin have opened the status updates option for Linkedin. This means that Linkedin company pages [...]
How social screening can help the recruitment process [infographic]
By Mike Saunders • October 4, 2011 • Facebook, Generation Y, Linkedin, Recruitment, Social Business, Twitter • Leave a comment
A while ago I wrote an article on how the recruitment industry was shifting due to social media technology. I would like to add to that conversation by talking about social screening. Social screening is the process of searching for potential candidates in social websites like Facebook, Linkedin and Twitter and “checking them out.” This [...]
Who uses Linkedin in South Africa [infographic]
By Mike Saunders • September 9, 2011 • Consumer 2.0, Linkedin, Portfolio, Social Media • 6 Comments
I am very proud to present the latest infographic researched, concepted and designed by the team at DigitLab, the social media agency that I lead. Who’s Who on Linkedin in South Africa Linkedin in South Africa has seen a 83% increase in usership over the last 12 months with agriculture and goverment showing the biggest [...]
Whats the point of Linkedin?
By Mike Saunders • September 6, 2011 • Linkedin, Social Media • Leave a comment
In its first minutes as a public company, LinkedIn was valued at roughly $8.5 billion. This made Linkedin the largest internet I.P.O since Google. Linkedin is a social network that focuses on harnessing the power of social technology to improve professional business networking. The website had about 600 000 South African subscribers in 2010 and [...]
How Tesco used QR Codes to increase online shopping
By Mike Saunders • August 10, 2011 • Consumer 2.0, Social Business • Leave a comment
I love it when clever people come up with simple ideas that change the way the world works. This example we will look at today is a subway advertisement that turned a South Korean subway into a supermarket. The execution is so simple. Life size banners that display supermarket brands with QR codes on each [...]
Recommended reading for social media
By Mike Saunders • August 5, 2011 • Reviews, Social Media, Social Media Coaching • Leave a comment
I am often asked which books people could read that will help them understand social media in more detail. I have also been hesitant to write about this because there are always new and interesting books to read about social media. The industry shifts and changes so quickly that I would be spending so much [...]
Blog Navigator
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19JanSocial media strategy is more than Facebook, Twitter and Linkedin January 19, 2012 So often we miss the point of social media. We get caught up in the ...
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13MarTop 20 Websites in South Africa 2012 March 13, 2012 Over the last few years I have been tracking the Top 20 most popular websites ...
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30NovThree fantastic time management techniques that will change your life November 30, 2011 2011 is drawing to a close soon and as I look back I have been ...
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01MayWhy social media and radio are best friends May 1, 2012 Birds of a feather flock together. The old saying rings very true when it comes ...
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17AprBe honest and understand your customer – it makes them happier April 17, 2012 I have recently had a very frustrating experience with a company who sold me a ...
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09AprLessons from a 30min conversation with Wikipedia Founder April 9, 2012 Last night I arrived in Lagos to present a session on social media strategy. I ...
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