Archive | Social Media
19
Jan

Social media strategy is more than Facebook, Twitter and Linkedin

By • January 19, 2012 • Consumer 2.0, Social Media • 4 Comments

So often we miss the point of social media. We get caught up in the networks Facebook, Twitter, LinkedIn and any other that tickle our fancy at the time. We hear a murmur about Google’s Google+ and start to get nervous about managing yet another social media platform. The truth is that social media is [...]

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08
Nov

The Social Media Entrepreneur [series]

By • November 8, 2011 • Case Studies, Entrepreneurs, Facebook, Linkedin, Social Media, Twitter • Leave a comment

Over the past few months I have been blogging at www.ideate.co.za on I have used social media to build a business as an entrepreneur. I called it “The Social Entrepreneur” series which sounded cool at the time but I have since found out the the “catchy title” was a but misleading. Either way I thought [...]

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24
Oct

Social Reinvention – New Keynote Presentation

By • October 24, 2011 • Business to Business, Case Studies, Control, CRM, Entrepreneurs, Online Branding, Social Business, Social Media • Leave a comment

I am proud to present the result of over a years worth of research in a Keynote Presentation called Social Reinvention. Social Technology (Social Media) has thrown many businesses and industries into a state of flux as they feel the effects of this communication shift. Barriers to entry, an influx of new entrepreneurs, new platforms [...]

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07
Oct

Linkedin adds Company Status Updates [video]

By • October 7, 2011 • Business to Business, Linkedin, Social Media • Leave a comment

I have been waiting for this to happen for some time. With the growth of Linkedin in South Africa and on a global scale it is only fitting that Linkedin would begin offerring ways for company entities to engage their clients. Linkedin have opened the status updates option for Linkedin. This means that Linkedin company pages [...]

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04
Oct

How social screening can help the recruitment process [infographic]

By • October 4, 2011 • Facebook, Generation Y, Linkedin, Recruitment, Social Business, Twitter • Leave a comment

A while ago I wrote an article on how the recruitment industry was shifting due to social media technology. I would like to add to that conversation by talking about social screening. Social screening is the process of searching for potential candidates in social websites like Facebook, Linkedin and Twitter and “checking them out.” This [...]

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09
Sep

Who uses Linkedin in South Africa [infographic]

By • September 9, 2011 • Consumer 2.0, Linkedin, Portfolio, Social Media • 6 Comments

I am very proud to present the latest infographic researched, concepted and designed by the team at DigitLab, the social media agency that I lead. Who’s Who on Linkedin in South Africa Linkedin in South Africa has seen a 83% increase in usership over the last 12 months with agriculture and goverment showing the biggest [...]

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06
Sep

Whats the point of Linkedin?

By • September 6, 2011 • Linkedin, Social Media • Leave a comment

In its first minutes as a public company, LinkedIn was valued at roughly $8.5 billion. This made Linkedin the largest internet I.P.O since Google. Linkedin is a social network that focuses on harnessing the power of social technology to improve professional business networking. The website had about 600 000 South African subscribers in 2010 and [...]

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05
Aug

Recommended reading for social media

By • August 5, 2011 • Reviews, Social Media, Social Media Coaching • Leave a comment

I am often asked which books people could read that will help them understand social media in more detail. I have also been hesitant to write about this because there are always new and interesting books to read about social media. The industry shifts and changes so quickly that I would be spending so much [...]

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03
Aug

My Top Three Social Media Lessons for Business

By • August 3, 2011 • Social Media • Leave a comment

I have been involved in social media for the past few years and enjoy looking at new ways that social media can be adopted in business. I am a bit of a dabbler and over the past few months I have been researching a few ideas and wanted to share the outcomes with you. 1) [...]

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13
Jul

An interview with Deloitte about Social Media ROI

By • July 13, 2011 • Business to Business, Consumer 2.0, Interviews, Social Business, Social Media, Social Media Interviews with Business • 3 Comments

I had the priviledge of interviewing David Graham and Andre Hugo from Deloitte in how they use social media to achieve strategic objectives. The interview revealed some fascinating insight into how social media can be used in a business to business context to promote business, reduce recruitment cost, innovate products, manage intellectual capital and build [...]

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