Over the past few years, I’ve been working at refining a number of digital marketing strategies. We’ve found three fundamental strategies that can be used in isolation or integrated. I speak about these strategies in some detail in the video below and will also share an excerpt below the video of the original article on [...]
Archive | Social Media
RSS feed for this section
Mobile Marketing and Social Disruption
I am currently in the middle of a simple series exploring mobile and the impacts it has in life, work and society. When asked to look at the future of mobile I believe that you need at look at three main aspects: The internet of things Social Disruption Infrastructure In my last post I presented [...]
Looking into the future of mobile – the internet of things
There is no doubt that mobile technology is shaping our future. The mobile device has achieved market success and is currently more accessible than running water around the globe. In the last few years we have seen a massive increase of businesses offering services in the mobile arena with mobile banking probably one of the biggest services [...]
Can Mobile and Social Strategy Create an Infrastructure for Africa Development
Over the past year or so I have been working with a number of companies looking to expand their business into Africa. This is probably one of the most exciting areas of business growth because of the uniques challenges and breadth of work involved. The return, without a doubt, is great for any business who [...]
Social by design: Good advice to take
Facebook believes in “social by design.” In other words something is not social unless your deigned it to be social. Social needs to be a core part of what you do and not just utilizing social websites. Understanding this concept is key to designing social media strategies. A strategy becomes social when it leverages the [...]
Stats about LinkedIn in Africa [infographic]
After the demand for our LinkedIn in South Africa infographics we decided to extend our research into Africa. Nearly 6 million people are using LinkedIn in Africa. Proving that LinkedIn is becoming a great resource to connect with people in Africa. As international investment into Africa grows we are seeing great potential to connect with [...]
LinkedIn in South Africa 2012 [infographic]
Over the last few years the DigitLab team and I have been tracking the growth of LinkedIn in South Africa.In 2011 we saw an 83% growth (600 000 professionals) from this year and in 2012 a 45% increase (500 000 professionals )with a total of 1,6 million people. Its also interesting to note that the [...]
Social Media empowers Citizen Journalism
After my last article about the role of social media in journalism I received an email through a friend from a journalism lecturer who shared this TED video with me. The video is a great description of a new layer of journalism that social media has empowered. A form of journalism that places the knowledge [...]
Tired of Google? Try searching everyone else
I love the internet. so many very intelligent people creating so many wonderful ideas. Just the other day and friend of mine drops a message into my Facebook Inbox and tells me about a project they have just launched. Word on the Wire is a search engine that searches trending search engines and displays a [...]
Why social media and radio are best friends
Birds of a feather flock together. The old saying rings very true when it comes to media channels that drive social interaction instead of one way broadcasting. Media channels that have a ‘live’ mechanism to them are inherently channels that can entice and engage its fans/viewers/listeners in a very personal and social manner. I would [...]