Archive | Facebook
08
Nov

The Social Media Entrepreneur [series]

By • November 8, 2011 • Case Studies, Entrepreneurs, Facebook, Linkedin, Social Media, Twitter • Leave a comment

Over the past few months I have been blogging at www.ideate.co.za on I have used social media to build a business as an entrepreneur. I called it “The Social Entrepreneur” series which sounded cool at the time but I have since found out the the “catchy title” was a but misleading. Either way I thought [...]

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04
Oct

How social screening can help the recruitment process [infographic]

By • October 4, 2011 • Facebook, Generation Y, Linkedin, Recruitment, Social Business, Twitter • Leave a comment

A while ago I wrote an article on how the recruitment industry was shifting due to social media technology. I would like to add to that conversation by talking about social screening. Social screening is the process of searching for potential candidates in social websites like Facebook, Linkedin and Twitter and “checking them out.” This [...]

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02
Jun

Facebook competitions: The Rules of engagement

By • June 2, 2011 • Facebook, Social Media • Leave a comment

Facebook recently placed some stringent rules in place that impact the way the brands and businesses can interact with fans on Facebook. The key elements point to making sure that you do not confuse any people about who is sponsoring the promotion, not using any Facebook elements as entry elements to you competition (IE: using [...]

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18
Apr

Recruitment Shifts from Social Media

By • April 18, 2011 • Consumer 2.0, Facebook, Linkedin, Recruitment, Social Business • 4 Comments

The recruitment industry in South Africa looks like it is on the rise for the first time in two and a half years. Human Resources South Africa reported “employment grew by 5.6% during March.”As business slowly starts to find its feet again after a rough few years in the global economy recruiters are looking for [...]

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14
Apr

South Africa’s Top Websites in 2011

By • April 14, 2011 • Consumer 2.0, Facebook, Linkedin, Social Business, Twitter, YouTube • 8 Comments

I am always interested in how South Africans use the internet. Last year I wrote an article on the Top 20 Websites in 2010 and we found that South Africans were primarily interested (in general) in information, entertainment and money. This year a few interesting developments may provide interesting insight into internet usage in South [...]

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28
Feb

Generation Y in South Africa – A Short Study

By • February 28, 2011 • Consumer 2.0, Facebook, Generation Y, Generations, Social Media, Twitter, YouTube • 21 Comments

Over the last month we ran a small study on Generation Y in South Africa. We interviewed 144 students with an average age of 18 years old. The gender split was 60% female and 40% male. As the size of the sample group is relativley small this can’t be seen as the final word but [...]

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11
Feb

New functionality with Facebook pages

By • February 11, 2011 • Facebook, Social Media • 6 Comments

I recently posted this on www.ideate.co.za but wanted to share it on my blog as well. Facebook recently made changes that will have a big impact on the way we manage our business pages in future. Here is an excerpt of the article to explain the fundamental changes: You can now switch roles The most [...]

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21
Jan

Insight into how Generation Y use social media

By • January 21, 2011 • Facebook, Foursquare, Generation Y, Generations, Mobile • 3 Comments

MTV Online presenter Tom Thurlow went on the streets to ask students about their digital lifestyle. What mobiles are they carrying and why? Are they adopting Foursquare or Facebook Places? Do any of them still read newspapers or do they get all their news online?

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19
Nov

The effect of mobile phones on social media

By • November 19, 2010 • Facebook, Internet Marketing, Mobile, Social Media, Twitter • 3 Comments

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20
Oct

Is social media changing the way we watch TV?

By • October 20, 2010 • Facebook, Mobile, Social Media, Twitter, YouTube • 3 Comments

There are big questions about the longevity of TV alongside the competition of online media. Online video content has become so popular globally and in even in South Africa there seems to be a love for video content. Recently YouTube has broken into the top 5 most visited websites by South Africans. So the question [...]

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