Last night I arrived in Lagos to present a session on social media strategy. I was met at the airport by the a very professional and very friendly man who guided me into that parking lot outside. The parking lot reminded me a lot of the back alley of a night club, and there by [...]
Archive | Interviews
RSS feed for this sectionAn interview with Deloitte about Social Media ROI
I had the priviledge of interviewing David Graham and Andre Hugo from Deloitte in how they use social media to achieve strategic objectives. The interview revealed some fascinating insight into how social media can be used in a business to business context to promote business, reduce recruitment cost, innovate products, manage intellectual capital and build [...]