Over the past few months I have been blogging at www.ideate.co.za on I have used social media to build a business as an entrepreneur. I called it “The Social Entrepreneur” series which sounded cool at the time but I have since found out the the “catchy title” was a but misleading. Either way I thought [...]
The Social Media Entrepreneur [series]
By Mike Saunders • November 8, 2011 • Case Studies, Entrepreneurs, Facebook, Linkedin, Social Media, Twitter • Leave a comment
Linkedin adds Company Status Updates [video]
By Mike Saunders • October 7, 2011 • Business to Business, Linkedin, Social Media • Leave a comment
I have been waiting for this to happen for some time. With the growth of Linkedin in South Africa and on a global scale it is only fitting that Linkedin would begin offerring ways for company entities to engage their clients. Linkedin have opened the status updates option for Linkedin. This means that Linkedin company pages [...]
How social screening can help the recruitment process [infographic]
By Mike Saunders • October 4, 2011 • Facebook, Generation Y, Linkedin, Recruitment, Social Business, Twitter • Leave a comment
A while ago I wrote an article on how the recruitment industry was shifting due to social media technology. I would like to add to that conversation by talking about social screening. Social screening is the process of searching for potential candidates in social websites like Facebook, Linkedin and Twitter and “checking them out.” This [...]
Who uses Linkedin in South Africa [infographic]
By Mike Saunders • September 9, 2011 • Consumer 2.0, Linkedin, Portfolio, Social Media • 6 Comments
I am very proud to present the latest infographic researched, concepted and designed by the team at DigitLab, the social media agency that I lead. Who’s Who on Linkedin in South Africa Linkedin in South Africa has seen a 83% increase in usership over the last 12 months with agriculture and goverment showing the biggest [...]
Whats the point of Linkedin?
By Mike Saunders • September 6, 2011 • Linkedin, Social Media • Leave a comment
In its first minutes as a public company, LinkedIn was valued at roughly $8.5 billion. This made Linkedin the largest internet I.P.O since Google. Linkedin is a social network that focuses on harnessing the power of social technology to improve professional business networking. The website had about 600 000 South African subscribers in 2010 and [...]
Does your name affect your chance of success [infographic]
By Mike Saunders • May 26, 2011 • Linkedin • 6 Comments
I found an interesting infographic on the names of CEO’s on Linkedin. It seems that if your name is Peter or Deborah you are destined for success. Whereas top sales people and CEO’s all have names that are shorter than four letters (something to think about on your next sales hire). It should have been [...]
Digital Business Shifts in Recruitment
By Mike Saunders • May 20, 2011 • Industry, Linkedin, Recruitment, Social Business • Leave a comment
As the Internet makes a bigger impact on the recruitment industry we are starting to see recruitment agencies enter into a second state of disruption in South Africa. The first state of disruption that the recruitment industry experienced due to the internet lead to the creation of Job’s Boards and career websites like Career Junction. [...]
Recruitment Shifts from Social Media
By Mike Saunders • April 18, 2011 • Consumer 2.0, Facebook, Linkedin, Recruitment, Social Business • 4 Comments
The recruitment industry in South Africa looks like it is on the rise for the first time in two and a half years. Human Resources South Africa reported “employment grew by 5.6% during March.”As business slowly starts to find its feet again after a rough few years in the global economy recruiters are looking for [...]
South Africa’s Top Websites in 2011
By Mike Saunders • April 14, 2011 • Consumer 2.0, Facebook, Linkedin, Social Business, Twitter, YouTube • 7 Comments
I am always interested in how South Africans use the internet. Last year I wrote an article on the Top 20 Websites in 2010 and we found that South Africans were primarily interested (in general) in information, entertainment and money. This year a few interesting developments may provide interesting insight into internet usage in South [...]
SA Linkedin usage report
By Mike Saunders • July 22, 2010 • Linkedin, Social Media • 2 Comments
Linkedin is a great network to take part in. It aids business relationship building, employee recruitment, and idea sharing. I have found that being a part of this network has opened up opportunities to profile myself in a professional manner online and start networking with like minded people in my field of work. I have [...]
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09SepWho uses Linkedin in South Africa [infographic] September 9, 2011 I am very proud to present the latest infographic researched, concepted and designed by the ...
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19JanSocial media strategy is more than Facebook, Twitter and Linkedin January 19, 2012 So often we miss the point of social media. We get caught up in the ...
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30NovThree fantastic time management techniques that will change your life November 30, 2011 2011 is drawing to a close soon and as I look back I have been ...
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07FebNavigating the world of social media in business February 7, 2012 There is a big difference between launching a social media campaign and reinventing your business ...
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19JanSocial media strategy is more than Facebook, Twitter and Linkedin January 19, 2012 So often we miss the point of social media. We get caught up in the ...
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01DecWeb 2.0 Conference in March 2012 December 1, 2011 I am proud to be presenting at the Web 2.0 Conference at Emperors Palace in ...
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