Vanity URL’s in Facebook are a neccessity to effective social media marketing The ability to create your own custom URL’s for facebook have been around since about June in 2009 but for some reason the South African public have been slow to catch on. Custom URL’s are possibly the most important aspect of your social [...]
Get your custom facebook vanity URL now!!
By Mike Saunders • January 12, 2010 • Online Branding, Social Media • Leave a comment
Stop Following Seth Godin! He adds no value on social networks
By Mike Saunders • January 8, 2010 • Social Media • Leave a comment
Seth Godin, one of the worlds most respected bloggers and new media marketers, and he should be. His expertise and wisdom in these marketing arena’s is invaluable. However, my advice would be to stop following him on Twitter and Facebook. Seth has publically made it clear that he does not believe on social media (specifically [...]
SA’s Top 20 Websites: What South Africa want’s from the internet
By Mike Saunders • January 6, 2010 • SEO, Social Media • 3 Comments
The top twenty most visited websites by South Africans, as provided by Alexa, show us that South Africa internet users are interested in information, fun and money. Information Looking for something? Search is still the primary point of a South African internet user with large portions of usership is driven towards Google. Yahoo may add [...]
What you need to know about Facebook Privacy settings
By Mike Saunders • December 18, 2009 • Social Media • 2 Comments
Facebook’s new privacy settings have started to make headline news all over the world. If you are wondering if you should remove yourself from facebook all together in order to keep your privacy this article should shed some light on the topic.
Celebrating the 500th Tweet
By Mike Saunders • October 15, 2009 • Social Media • Leave a comment
This article will become my 500th tweet on my primary twitter profile @mikeasaunders. A rather momentous occasion as I have found it to be a pivotal area of my Social Media marketing. Twitter has been very slow to take off in South Africa which begs the question ‘what value is there in twitter for South [...]
How do I build a Facebook presence for my business?
By Mike Saunders • October 1, 2009 • Social Media • Leave a comment
Lets face it, Facebook is huge, and because it is huge we struggle to get a hold on the best way to market through this social medium. Do I setup a group or a profile page. Which method will give me a better return and how do I measure that return? Lets look method briefly [...]
The Value of Facebook for Business
By Mike Saunders • September 24, 2009 • Social Media • Leave a comment
Social Media, the use of social online networks to promote or advertise your company services or product, is on the lips of almost every marketing orientated person in South Africa. This new media avenue has been heavily exploited and discussed overseas but in South Africa business has been slow to produce quality media campaigns that [...]
Tips on Creating your Online Portfolio
By Mike Saunders • September 17, 2009 • Social Media • 1 Comment
Creating an online profile of yourself can be a tricky concept. People are such mullti-facted beings that encompass a variety of business, emotional, spiritual and social interests. This means that if you are blogging about all your personal ‘facets’ you blog or facebook profile may not hold a persons interest for long. So how do [...]
The Value of Social Media Databases
By Mike Saunders • September 11, 2009 • Social Media • Leave a comment
I love social media because of the database it creates! I have always found myself trudging through an inaccurate database of ‘potential’ clients at some point in my life and simply ended up frustrated. Traditional databases can be very ineffective and a waste of time because the are simply a list of people you are [...]
Blog Navigator
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19JanSocial media strategy is more than Facebook, Twitter and Linkedin January 19, 2012 So often we miss the point of social media. We get caught up in the ...
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13MarTop 20 Websites in South Africa 2012 March 13, 2012 Over the last few years I have been tracking the Top 20 most popular websites ...
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30NovThree fantastic time management techniques that will change your life November 30, 2011 2011 is drawing to a close soon and as I look back I have been ...
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01MayWhy social media and radio are best friends May 1, 2012 Birds of a feather flock together. The old saying rings very true when it comes ...
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17AprBe honest and understand your customer – it makes them happier April 17, 2012 I have recently had a very frustrating experience with a company who sold me a ...
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09AprLessons from a 30min conversation with Wikipedia Founder April 9, 2012 Last night I arrived in Lagos to present a session on social media strategy. I ...
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Facebook breaks through office clampdowns on the social website
By Mike Saunders • January 13, 2010 • Social Media • Leave a comment
As more and more businesses take steps to block facebook from the working environment I have been wondering how facebook would react. It is obvious that Facebook needs to retain communication with facebook users in a spam free manner in order to maintain their interest and loyalty. So a new small feature may have the [...]