Archive | Social Media
07
Jul

Nokia Application launched for Mike Saunders Social Media Blog

In a world that is going crazy for mobile applications DigitLab and Sublime Media threw their collective minds together to create a Nokia Phone application for this blog. The app is a simple concept that channels this blog content to your phone through the OVI Store. If you would like to know more about facebook, [...]

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01
Jul

Google Panda chews on fresh content

Google Panda is the latest update to Google’s Search algorithm. It basic role is to eliminate low quality websites from search engine result pages. Anton Koekemoer shows us in his blog post on Google Panda that the trick to working with Google Panda is to consider the user first. I think this is key to [...]

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30
Jun

Google is looking at your social network to find great content

I have written about this before in How social media affects search results but it is worth repeating. Google is now looking at your social connections to decide which content will be valuable to you or not. For example, I will always prioritise leadership articles that have been retweeted by Keith Coats. The reason is [...]

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09
Jun

Social Media Bubble

There is a great deal of conversation around the social media bubble at the moment. If you have not heard already, the social media bubble is a topical debate about whether social media websites like Facebook, Groupon, Linkedin and Twitter a actually worth the values that they have been estimated at. The values are outlined [...]

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08
Jun

Bizcommunity shows an understanding of Social Business Shifts

Social Business is the art of leveraging social technology (like social media) to create a more valuable product, working environment or business. I recently had the chance to look into Bizcommunity’s latest upgrade to their website and have been suitably impressed. Bizcommunity has built a strong personal interaction element into the new website that has [...]

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07
Jun

Content Strategy: Keeping it fresh

A while ago I posted an article on the DigitLab blog that spoke about the need to use fresh content in your online marketing strategy. I believe this is one of the most integral elements of any successful marketing campaign. Keeping this in mind I decided it would be worthwhile to share a few comments [...]

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06
Jun

What influential South Africans think about Social Media for Business

A few months ago Fuseware released a report that I was privileged enough to be a part of. Fuseware questioned a variety of influencers from different fields in South Africa recently. The goal was to get a better picture of where South Africa, and the rest of the world, is headed in terms of social [...]

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02
Jun

Facebook competitions: The Rules of engagement

Facebook recently placed some stringent rules in place that impact the way the brands and businesses can interact with fans on Facebook. The key elements point to making sure that you do not confuse any people about who is sponsoring the promotion, not using any Facebook elements as entry elements to you competition (IE: using [...]

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02
Jun

What is Silicon Cape?

There has been a fair amount of buzz around this new initiative in Cape Town called Silicon Cape. The concept is pretty simple but pretty hard to achieve. Their main objectives are: 1) Increase number and quality of tech startups 2) Increase number and quality of tech investors 3) Creating an environment where both can [...]

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02
Jun

Great social media brand tips from Nike

I have finally found a presentation at #SMWF that went deep into some branding ideas in social media. Kemi Benjamin spoke about social media as a key part in branding but not the main part. I have enjoyed seeing what Nike has been doing in the branding space and how social it is without being [...]

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