In a world that is going crazy for mobile applications DigitLab and Sublime Media threw their collective minds together to create a Nokia Phone application for this blog. The app is a simple concept that channels this blog content to your phone through the OVI Store. If you would like to know more about facebook, [...]
Google Panda chews on fresh content
By Mike Saunders • July 1, 2011 • Google, Increase Google Rankings • 5 Comments
Google Panda is the latest update to Google’s Search algorithm. It basic role is to eliminate low quality websites from search engine result pages. Anton Koekemoer shows us in his blog post on Google Panda that the trick to working with Google Panda is to consider the user first. I think this is key to [...]
Google is looking at your social network to find great content
By Mike Saunders • June 30, 2011 • Google, Increase Google Rankings, Social Media • Leave a comment
I have written about this before in How social media affects search results but it is worth repeating. Google is now looking at your social connections to decide which content will be valuable to you or not. For example, I will always prioritise leadership articles that have been retweeted by Keith Coats. The reason is [...]
Social Media Bubble
By Mike Saunders • June 9, 2011 • Social Business, Social Media • 1 Comment
There is a great deal of conversation around the social media bubble at the moment. If you have not heard already, the social media bubble is a topical debate about whether social media websites like Facebook, Groupon, Linkedin and Twitter a actually worth the values that they have been estimated at. The values are outlined [...]
Bizcommunity shows an understanding of Social Business Shifts
By Mike Saunders • June 8, 2011 • Reviews, Social Business, Social Media • Leave a comment
Social Business is the art of leveraging social technology (like social media) to create a more valuable product, working environment or business. I recently had the chance to look into Bizcommunity’s latest upgrade to their website and have been suitably impressed. Bizcommunity has built a strong personal interaction element into the new website that has [...]
Content Strategy: Keeping it fresh
By Mike Saunders • June 7, 2011 • Google, Online Branding, SEO, Social Media • Leave a comment
A while ago I posted an article on the DigitLab blog that spoke about the need to use fresh content in your online marketing strategy. I believe this is one of the most integral elements of any successful marketing campaign. Keeping this in mind I decided it would be worthwhile to share a few comments [...]
What influential South Africans think about Social Media for Business
By Mike Saunders • June 6, 2011 • Social Media • 2 Comments
A few months ago Fuseware released a report that I was privileged enough to be a part of. Fuseware questioned a variety of influencers from different fields in South Africa recently. The goal was to get a better picture of where South Africa, and the rest of the world, is headed in terms of social [...]
Facebook competitions: The Rules of engagement
By Mike Saunders • June 2, 2011 • Facebook, Social Media • Leave a comment
Facebook recently placed some stringent rules in place that impact the way the brands and businesses can interact with fans on Facebook. The key elements point to making sure that you do not confuse any people about who is sponsoring the promotion, not using any Facebook elements as entry elements to you competition (IE: using [...]
What is Silicon Cape?
By Mike Saunders • June 2, 2011 • Entrepreneurs, Social Media, Social Media World Forum • 4 Comments
There has been a fair amount of buzz around this new initiative in Cape Town called Silicon Cape. The concept is pretty simple but pretty hard to achieve. Their main objectives are: 1) Increase number and quality of tech startups 2) Increase number and quality of tech investors 3) Creating an environment where both can [...]
Great social media brand tips from Nike
By Mike Saunders • June 2, 2011 • Online Branding, Social Media, Social Media World Forum • Leave a comment
I have finally found a presentation at #SMWF that went deep into some branding ideas in social media. Kemi Benjamin spoke about social media as a key part in branding but not the main part. I have enjoyed seeing what Nike has been doing in the branding space and how social it is without being [...]
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09SepWho uses Linkedin in South Africa [infographic] September 9, 2011 I am very proud to present the latest infographic researched, concepted and designed by the ...
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19JanSocial media strategy is more than Facebook, Twitter and Linkedin January 19, 2012 So often we miss the point of social media. We get caught up in the ...
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30NovThree fantastic time management techniques that will change your life November 30, 2011 2011 is drawing to a close soon and as I look back I have been ...
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19JanSocial media strategy is more than Facebook, Twitter and Linkedin January 19, 2012 So often we miss the point of social media. We get caught up in the ...
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01DecWeb 2.0 Conference in March 2012 December 1, 2011 I am proud to be presenting at the Web 2.0 Conference at Emperors Palace in ...
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30NovThree fantastic time management techniques that will change your life November 30, 2011 2011 is drawing to a close soon and as I look back I have been ...
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