Over the past few years, I’ve been working at refining a number of digital marketing strategies. We’ve found three fundamental strategies that can be used in isolation or integrated. I speak about these strategies in some detail in the video below and will also share an excerpt below the video of the original article on [...]
Archive | Social Media Strategy
RSS feed for this section
Social by design: Good advice to take
Facebook believes in “social by design.” In other words something is not social unless your deigned it to be social. Social needs to be a core part of what you do and not just utilizing social websites. Understanding this concept is key to designing social media strategies. A strategy becomes social when it leverages the [...]
The best social media policy is based on values – not rules
I have been meaning to write about developing a social media policy for some time now. This is something that I believe can make or break your internal and external social media campaigns. A good social media policy does not restrict people from social media but rather equips them to use social media in the [...]
Top 20 Websites in South Africa 2012
Over the last few years I have been tracking the Top 20 most popular websites in South Africa. Comparing 2010 and 2011 results revealed that social media was definitely growing as a high priority for South Africans. In this analysis there are some interesting and valuable pieces of information we can observe. LinkedIn beats Twitter [...]
Social Media principles from The Green Apron Book
I recently came across the Starbucks Green Apron book and read through their 5 principles for turning the ordinary into the extraordinary. I found it very interesting that the 5 principles can be applied directly to a social media campaign or strategy. The Green Apron Book is a booklet that Starbucks gives its baristas. It [...]