Over the past few months I have been blogging at www.ideate.co.za on I have used social media to build a business as an entrepreneur. I called it “The Social Entrepreneur” series which sounded cool at the time but I have since found out the the “catchy title” was a but misleading. Either way I thought [...]
The Social Media Entrepreneur [series]
By Mike Saunders • November 8, 2011 • Case Studies, Entrepreneurs, Facebook, Linkedin, Social Media, Twitter • Leave a comment
How social screening can help the recruitment process [infographic]
By Mike Saunders • October 4, 2011 • Facebook, Generation Y, Linkedin, Recruitment, Social Business, Twitter • Leave a comment
A while ago I wrote an article on how the recruitment industry was shifting due to social media technology. I would like to add to that conversation by talking about social screening. Social screening is the process of searching for potential candidates in social websites like Facebook, Linkedin and Twitter and “checking them out.” This [...]
Twitter releases Follow buttons for your website
By Mike Saunders • June 1, 2011 • Social Media, Twitter, Useful Code • Leave a comment
Twitter just launched a button that you can add to your website that allows twitter users to click follow from your website and follow your twitter profile. To quote Mashable: “Previously, website publishers had to redirect users to their respective accounts on Twitter.com before users could opt to follow them. The new feature will likely [...]
South Africa’s Top Websites in 2011
By Mike Saunders • April 14, 2011 • Consumer 2.0, Facebook, Linkedin, Social Business, Twitter, YouTube • 8 Comments
I am always interested in how South Africans use the internet. Last year I wrote an article on the Top 20 Websites in 2010 and we found that South Africans were primarily interested (in general) in information, entertainment and money. This year a few interesting developments may provide interesting insight into internet usage in South [...]
Generation Y in South Africa – A Short Study
By Mike Saunders • February 28, 2011 • Consumer 2.0, Facebook, Generation Y, Generations, Social Media, Twitter, YouTube • 21 Comments
Over the last month we ran a small study on Generation Y in South Africa. We interviewed 144 students with an average age of 18 years old. The gender split was 60% female and 40% male. As the size of the sample group is relativley small this can’t be seen as the final word but [...]
CEO of twitter shares his experiences on building twitter
By Mike Saunders • November 30, 2010 • Twitter • 1 Comment
I found this video very interesting for one main reason. Twitter CEO, Evan Williams, understood the value of listening to the community around twitter in order to build the platform for it’s users. Essentially the platform was built by the same process that companies should use to build thier busienss profile on twitter.
The effect of mobile phones on social media
By Mike Saunders • November 19, 2010 • Facebook, Internet Marketing, Mobile, Social Media, Twitter • 3 Comments
Twitter stole my tweets!
By Mike Saunders • November 10, 2010 • Social Media, Twitter • 7 Comments
So I made a very upsetting discovery the other day that Twitter has stolen 2285 tweets from my tweet count. On the 6 Novemeber I had 2300 tweets… and the on the 10 November I had 15 tweets!!! What is your tweet count? You tweet count is the total number of tweets you have ever [...]
Touch Durban and Currie Cup Case Study
By Mike Saunders • October 30, 2010 • Case Studies, Social Media, Twitter • 2 Comments
Touch Durban is a new Durban events guide that lives on Twitter. The project was launched two months ago and recently featured among the Top 10 South African Twitter Trends. Touch Durban saw the opportunity to leverage the Currie Cup by doing something that can only work on a social media platform. They supported another [...]
If the twitter community were 100 people…
By Mike Saunders • October 20, 2010 • Social Media, Twitter • Leave a comment
A fun look at what what twitter usership actually looks like on a global level. I guess they would call me a loud mouth!! If you would like to know more about twitter have you considered personal social media coaching?
Blog Navigator
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19JanSocial media strategy is more than Facebook, Twitter and Linkedin January 19, 2012 So often we miss the point of social media. We get caught up in the ...
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13MarTop 20 Websites in South Africa 2012 March 13, 2012 Over the last few years I have been tracking the Top 20 most popular websites ...
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30NovThree fantastic time management techniques that will change your life November 30, 2011 2011 is drawing to a close soon and as I look back I have been ...
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01MayWhy social media and radio are best friends May 1, 2012 Birds of a feather flock together. The old saying rings very true when it comes ...
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17AprBe honest and understand your customer – it makes them happier April 17, 2012 I have recently had a very frustrating experience with a company who sold me a ...
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09AprLessons from a 30min conversation with Wikipedia Founder April 9, 2012 Last night I arrived in Lagos to present a session on social media strategy. I ...
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