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Social Media empowers Citizen Journalism

After my last article about the role of social media in journalism I received an email through a friend from a journalism lecturer who shared this TED video with me. The video is a great description of a new layer of journalism that social media has empowered. A form of journalism that places the knowledge [...]

The Social Media Entrepreneur [series]

Over the past few months I have been blogging at www.ideate.co.za on I have used social media to build a business as an entrepreneur. I called it “The Social Entrepreneur” series which sounded cool at the time but I have since found out the the “catchy title” was a but misleading. Either way I thought [...]

How social screening can help the recruitment process [infographic]

A while ago I wrote an article on how the recruitment industry was shifting due to social media technology. I would like to add to that conversation by talking about social screening. Social screening is the process of searching for potential candidates in social websites like Facebook, Linkedin and Twitter and “checking them out.” This [...]

Twitter releases Follow buttons for your website

Twitter just launched a button that you can add to your website that allows twitter users to click follow from your website and follow your twitter profile. To quote Mashable: “Previously, website publishers had to redirect users to their respective accounts on Twitter.com before users could opt to follow them. The new feature will likely [...]

South Africa’s Top Websites in 2011

I am always interested in how South Africans use the internet. Last year I wrote an article on the Top 20 Websites in 2010 and we found that South Africans were primarily interested (in general) in information, entertainment and money. This year a few interesting developments may provide interesting insight into internet usage in South [...]

Generation Y in South Africa – A Short Study

Over the last month we ran a small study on Generation Y in South Africa. We interviewed 144 students with an average age of 18 years old. The gender split was 60% female and 40% male. As the size of the sample group is relativley small this can’t be seen as the final word but [...]

Touch Durban and Currie Cup Case Study

Touch Durban is a new Durban events guide that lives on Twitter. The project was launched two months ago and recently featured among the Top 10 South African Twitter Trends. Touch Durban saw the opportunity to leverage the Currie Cup by doing something that can only work on a social media platform. They supported another [...]