Mike Saunders » Portfolio

Who uses Linkedin in South Africa [infographic]

Mike Saunders — Fri, 09 Sep 2011 12:53:46 +0000

I am very proud to present the latest infographic researched, concepted and designed by the team at DigitLab, the social media agency that I lead.

Who’s Who on Linkedin in South Africa

Linkedin in South Africa has seen a 83% increase in usership over the last 12 months with agriculture and goverment showing the biggest industry growth. The exciting news is the growth in business decision makers on Linkedin. The age category betwee 35 and 54 years has grown more than double and CEO presence on Linkedin grew 78%.

We hope you enjoy the infographic

Infographic created by DigitLab the social media agency

Copy the embed code to paste into your blog:

Infographic created by DigitLab the social media agency

Southern Sun

Mike Saunders — Thu, 05 Aug 2010 06:00:31 +0000

Southern Sun approached me to doing some one-on-one coahing with their marketing and management team for their Sunswop division.

Vusi Mona

Mike Saunders — Tue, 15 Jun 2010 06:21:13 +0000

It is my privelegde to be consulting Mr. Vusi Mona, Deputy Director General: Head of Communications, on communicating to South Africa through social media.

Steve Wirth

Mike Saunders — Mon, 31 May 2010 05:28:18 +0000

Steve is a full time missionary with Youth With A Mission based in Cape Town, South Africa. He is invovled with the training, equipping and ministry in the area of Prayer, Intercession and Worship and is also a huge fan of coffee and a song writer and poet.

Markets of Warwick

Mike Saunders — Fri, 07 May 2010 13:39:15 +0000

A great opportunity to get involved in a project that promotes people and culture rather than products and profits. Asiye Etafuleni has launched a website that aims to promote the culture of the informal economy found inside Durban’s Warrick Junction.

Marketing Warwick Junction

Mike Saunders — Fri, 07 May 2010 13:38:05 +0000

Today we launched a website with a simple aim to sell tours around The Markets of Warwick.

Warwick Junction lies on the edge of the Durban’s inner-city and is the primary public transport interchange in the city. On an average day the area accommodates 460 000 commuters, and at least 6000 street vendors. Given the confluence of rail, taxi and bus transport, this area has always been a natural market for street vendors. The Markets of Warwick includes between 5000 and 8000 vendors trading in 9 distinct markets. Currently this is the only informally structured market in a public space of this magnitude, and thus establishes itself as the single most authentic African market that South Africa has to offer.

I was intrigued by the business and enjoyed working on this project because they seem to have found a niche in tourism that I have not seen yet. The tourism element is only a small part af a great vision for the founding company Asiye Etafuleni. I would encourage you to check this out and learn a bit more about the project. Even book a tour around the market (for a mere 50 bucks!).

A note on strategy

On a strategy side, due to time constraints, a full internet marketing campaign will be put into affect at a later stage. So the initial efforts were best spent in creating a simple, easy to use website that drove people to booking tours. The website also shows additional information for those looking to find out more about what the tours entail.

Keith Coats

Mike Saunders — Thu, 06 May 2010 03:00:25 +0000

Probably the most daunting experience I have ever had was to coach Keith Coats in Social Media. Keith is a well respected and seasoned leadership coach. So I was nervous that I would not hold up under the pressure. Well Keith turned out to be great to coach…

Tich Smith

Mike Saunders — Mon, 12 Apr 2010 03:00:45 +0000

Tich Smith went through a Facebook social media traning programme in order to access the tools to share the vision for his latest project. LIV has a powerful vision and a unique take on how to solve the problem of widows and orphans in South Africa.

Team Training with the IHS

Mike Saunders — Sat, 03 Apr 2010 12:20:49 +0000

The International Hotel School (IHS) hosted Mike Saunders for two days as he worked with the IHS team and members of the Three Cities Marketing team.

LIV Village

Mike Saunders — Wed, 17 Mar 2010 10:10:22 +0000

We got involved to leverage social media and the internet to raise awareness of the project, create an online marketing strategy, coach the founder in social media and drive sales of banquet table to their event and the ICC