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Designing a SMART Customer Experience

The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social media has opened the door to two-way conversations, data gives us a better understanding of our market and mobile makes our message more accessible to the general consumer. Over the past few years we have placed much [...]

Success for business in a digital world

What does it take to succeed in a Digital World?

One of the biggest game changers in business (and life) this century has been the introduction of the internet. The internet created a world of connection, a world where its easier to connect and faster to connect. We’re connected to information and people which has lead to business moving quicker, consumers changing faster, messages spreading [...]

Retail and Technology

There is a unique relationship between retail and technology. Retail chains have long been adopting technology as a means to track customers and gather valuable data. Some retailers have also leant on technology to provide more interesting window displays and shopping experiences. There is however a new element to this relationship, consumers and technology. Consumers [...]

Three Strategies for Digital Marketing

Over the past few years, I’ve been working at refining a number of digital marketing strategies. We’ve found three fundamental strategies that can be used in isolation or integrated. I speak about these strategies in some detail in the video below and will also share an excerpt below the video of the original article on [...]

Mobile and Social Disruption

Mobile Marketing and Social Disruption

I am currently in the middle of a simple series exploring mobile and the impacts it has in life, work and society. When asked to look at the future of mobile I believe that you need at look at three main aspects: The internet of things Social Disruption Infrastructure In my last post I presented [...]

Nokia Application launched for Mike Saunders Social Media Blog

In a world that is going crazy for mobile applications DigitLab and Sublime Media threw their collective minds together to create a Nokia Phone application for this blog. The app is a simple concept that channels this blog content to your phone through the OVI Store. If you would like to know more about facebook, [...]

Insight into how Generation Y use social media

MTV Online presenter Tom Thurlow went on the streets to ask students about their digital lifestyle. What mobiles are they carrying and why? Are they adopting Foursquare or Facebook Places? Do any of them still read newspapers or do they get all their news online?