Over the past few years, I’ve been working at refining a number of digital marketing strategies. We’ve found three fundamental strategies that can be used in isolation or integrated. I speak about these strategies in some detail in the video below and will also share an excerpt below the video of the original article on [...]
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Mobile Marketing and Social Disruption
I am currently in the middle of a simple series exploring mobile and the impacts it has in life, work and society. When asked to look at the future of mobile I believe that you need at look at three main aspects: The internet of things Social Disruption Infrastructure In my last post I presented [...]
The loyal iPhone customer gets a boring upgrade experience
I bought my first iPhone about three years ago. It was a 2G phone. They were the best phone on the market at the time and it was a wonderful experience to use it on a day to day basis. Needless to say I became a fan and convinced many of my friends to buy [...]
Favourite iPad Apps for Social Media
I use my iPad for almost everything in my life and most people who meet me know all about it. This has caused a few of my clients, friends and family to ask me for my favourite apps on the iPad. I have always found this a difficult question to answer simply because what I [...]
Nokia Application launched for Mike Saunders Social Media Blog
In a world that is going crazy for mobile applications DigitLab and Sublime Media threw their collective minds together to create a Nokia Phone application for this blog. The app is a simple concept that channels this blog content to your phone through the OVI Store. If you would like to know more about facebook, [...]
Insight into how Generation Y use social media
MTV Online presenter Tom Thurlow went on the streets to ask students about their digital lifestyle. What mobiles are they carrying and why? Are they adopting Foursquare or Facebook Places? Do any of them still read newspapers or do they get all their news online?
The effect of mobile phones on social media
Is social media changing the way we watch TV?
There are big questions about the longevity of TV alongside the competition of online media. Online video content has become so popular globally and in even in South Africa there seems to be a love for video content. Recently YouTube has broken into the top 5 most visited websites by South Africans. So the question [...]
Does social media affect mobile marketing in South Africa?
There is so much to say here, but I will leave you with one of my most important observations. Social Media is the platform that companies can use to engage their mobile audience! ALL social media websites are mobile ready and they present a product to our consumers that is so integral to their daily [...]
Thoughts on the Supersport iPhone App
Supersport released an iPhone app and I was asked to spend a bit of time on it in order to let you know what I think. Well here are my thoughts. Great User Experience The app probably has the most beautiful interface I have seen in a while. It uses the space of the iPhone [...]