In their latest book Blur: How to Know What’s True in the Age of Information Overload by Bill Kovach and Tom Rosenstiel, these two men explore the new role of journalism that has been created due to the way that people aggregate news today. Social media has opened up a world where peers and colleagues decide what [...]
How social media is changing the role of journalism
By Mike Saunders • March 6, 2012 • Journalism, Social Media, TT • 1 Comment
Social Media Bootcamps in South Africa
By Mike Saunders • February 22, 2012 • Social Media, TT • Leave a comment
The Social Media Bootcamp is an introductory half day workshop aimed at people who would like to understand social media and how to use it to market their business. We spend 2 hours looking at the entire Web 2.0 world and how it is becoming more social, have a tea or smoke break, and then [...]
Social Media principles from The Green Apron Book
By Mike Saunders • February 17, 2012 • CRM, Social Media, Social Media Strategy, TT • Leave a comment
I recently came across the Starbucks Green Apron book and read through their 5 principles for turning the ordinary into the extraordinary. I found it very interesting that the 5 principles can be applied directly to a social media campaign or strategy. The Green Apron Book is a booklet that Starbucks gives its baristas. It [...]
Navigating the world of social media in business
By Mike Saunders • February 7, 2012 • Business to Business, Social Business, Social Media, TT • Leave a comment
There is a big difference between launching a social media campaign and reinventing your business to take hold of social media advantages. Social media campaigns normally find their place inside the marketing budget and can be conceptualised, executed and measured relatively quickly. A social business reinvention take time to conceptualise, it needs to become a [...]
Social media strategy is more than Facebook, Twitter and Linkedin
By Mike Saunders • January 19, 2012 • Consumer 2.0, Social Media, TT • 12 Comments
So often we miss the point of social media. We get caught up in the networks Facebook, Twitter, LinkedIn and any other that tickle our fancy at the time. We hear a murmur about Google’s Google+ and start to get nervous about managing yet another social media platform. The truth is that social media is [...]
My www.onthingsabove.co.za have moved
By Mike Saunders • April 3, 2009 • Website Notices • Leave a comment
In order to have more focus on my different interests I have moved all Christian topical posts to another blog www.onthingsabove.co.za. Feel free to search www.onthinsabove.co.za for the article you were looking for. My apologies for the inconvenience. God Bless
Blog Navigator
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19JanSocial media strategy is more than Facebook, Twitter and Linkedin January 19, 2012 So often we miss the point of social media. We get caught up in the ...
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13MarTop 20 Websites in South Africa 2012 March 13, 2012 Over the last few years I have been tracking the Top 20 most popular websites ...
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30NovThree fantastic time management techniques that will change your life November 30, 2011 2011 is drawing to a close soon and as I look back I have been ...
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01MayWhy social media and radio are best friends May 1, 2012 Birds of a feather flock together. The old saying rings very true when it comes ...
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17AprBe honest and understand your customer – it makes them happier April 17, 2012 I have recently had a very frustrating experience with a company who sold me a ...
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09AprLessons from a 30min conversation with Wikipedia Founder April 9, 2012 Last night I arrived in Lagos to present a session on social media strategy. I ...
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