Archive | Website Notices
06
Mar

How social media is changing the role of journalism

In their latest book Blur: How to Know What’s True in the Age of Information Overload by Bill Kovach and Tom Rosenstiel, these two men explore the new role of journalism that has been created due to the way that people aggregate news today. Social media has opened up a world where peers and colleagues decide what [...]

Continue Reading →
22
Feb

Social Media Bootcamps in South Africa

The Social Media Bootcamp is an introductory half day workshop aimed at people who would like to understand social media and how to use it to market their business. We spend 2 hours looking at the entire Web 2.0 world and how it is becoming more social, have a tea or smoke break, and then [...]

Continue Reading →
17
Feb

Social Media principles from The Green Apron Book

I recently came across the Starbucks Green Apron book and read through their 5 principles for turning the ordinary into the extraordinary. I found it very interesting that the 5 principles can be applied directly to a social media campaign or strategy. The Green Apron Book is a booklet that Starbucks gives its baristas.  It [...]

Continue Reading →
07
Feb

Navigating the world of social media in business

There is a big difference between launching a social media campaign and reinventing your business to take hold of social media advantages. Social media campaigns normally find their place inside the marketing budget and can be conceptualised, executed and measured relatively quickly. A social business reinvention take time to conceptualise, it needs to become a [...]

Continue Reading →
19
Jan

Social media strategy is more than Facebook, Twitter and Linkedin

So often we miss the point of social media. We get caught up in the networks Facebook, Twitter, LinkedIn and any other that tickle our fancy at the time. We hear a murmur about Google’s Google+ and start to get nervous about managing yet another social media platform. The truth is that social media is [...]

Continue Reading →
03
Apr

My www.onthingsabove.co.za have moved

In order to have more focus on my different interests I have moved all Christian topical posts to another blog www.onthingsabove.co.za. Feel free to search www.onthinsabove.co.za for the article you were looking for. My apologies for the inconvenience. God Bless

Continue Reading →