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Social Media principles from The Green Apron Book

I recently came across the Starbucks Green Apron book and read through their 5 principles for turning the ordinary into the extraordinary. I found it very interesting that the 5 principles can be applied directly to a social media campaign or strategy. The Green Apron Book is a booklet that Starbucks gives its baristas.  It [...]

Social Reinvention – New Keynote Presentation

I am proud to present the result of over a years worth of research in a Keynote Presentation called Social Reinvention. Social Technology (Social Media) has thrown many businesses and industries into a state of flux as they feel the effects of this communication shift. Barriers to entry, an influx of new entrepreneurs, new platforms [...]

Five steps to successful social media monitoring

Why should I bother monitoring social media? Quite simply, monitoring social media allows you to track what the public is saying about you, analyse the comments and then identify opportunities to engage the public better with your products and services. Here are Meltwaters “Five steps to successful social media monitoring” Step 1: Start listening in [...]

Managing Social Media CRM (Nimble Review)

The impact that social media has on business CRM processes has always been a big question amongst my peers. I have personally found that my Facebook, Twitter and Linkedin Mail inbox’s are as lucrative communication vehicles as my email inbox. Most of my new business deals have been secured through my blog or social media [...]