Tag Archives: banner advertising
12
Apr

Banner advertising stats not matching up?

I often have clients asking why the traffic stats they get from google are so different to the traffic stats they get from their banner advertising service providers. It is important to understand how Google Analytics works. Google Analytics only measures the click from users who can accept a cookie on there computer system. GA [...]

Continue Reading →
10
Mar

Advertising Online: Are all your eggs in Google’s basket?

Advertising online seems to be fairly straight forward. You call your Google Adwords Consultant and ask him/her to place some advertising around a few of your favorite keywords. This often generates the traffic results you are looking for and you can rest easy. I would like to suggest 3 points that may start you on [...]

Continue Reading →