A while ago I posted an article on the DigitLab blog that spoke about the need to use fresh content in your online marketing strategy. I believe this is one of the most integral elements of any successful marketing campaign. Keeping this in mind I decided it would be worthwhile to share a few comments [...]
Content Strategy: Keeping it fresh
By Mike Saunders • June 7, 2011 • Google, Online Branding, SEO, Social Media • Leave a comment
Coaching the Leadership Coach
By Mike Saunders • May 6, 2010 • Social Media Coaching, Social Media Graduates • Leave a comment
Probably the most daunting experience I have ever had was to coach Keith Coats in Social Media. Keith is a well respected and seasoned leadership coach. So I was nervous that I would not hold up under the pressure. Well Keith turned out to be great to coach, he was very interested in learning and [...]
The key to driving traffic through social media
By Mike Saunders • February 17, 2010 • Social Media • Leave a comment
Content is the key!!! I could stop writing now because it is that simple but I would like to expand on this a little more. The content that you create for your social media campaign will determine the success of your campaign. In creating content for your website it is important to look at a [...]
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19JanSocial media strategy is more than Facebook, Twitter and Linkedin January 19, 2012 So often we miss the point of social media. We get caught up in the ...
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13MarTop 20 Websites in South Africa 2012 March 13, 2012 Over the last few years I have been tracking the Top 20 most popular websites ...
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30NovThree fantastic time management techniques that will change your life November 30, 2011 2011 is drawing to a close soon and as I look back I have been ...
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01MayWhy social media and radio are best friends May 1, 2012 Birds of a feather flock together. The old saying rings very true when it comes ...
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17AprBe honest and understand your customer – it makes them happier April 17, 2012 I have recently had a very frustrating experience with a company who sold me a ...
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09AprLessons from a 30min conversation with Wikipedia Founder April 9, 2012 Last night I arrived in Lagos to present a session on social media strategy. I ...
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