Tag Archives: content strategy
01
Jul

Google Panda chews on fresh content

By • July 1, 2011 • Google, Increase Google Rankings • 5 Comments

Google Panda is the latest update to Google’s Search algorithm. It basic role is to eliminate low quality websites from search engine result pages. Anton Koekemoer shows us in his blog post on Google Panda that the trick to working with Google Panda is to consider the user first. I think this is key to [...]

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07
Jun

Content Strategy: Keeping it fresh

By • June 7, 2011 • Google, Online Branding, SEO, Social Media • Leave a comment

A while ago I posted an article on the DigitLab blog that spoke about the need to use fresh content in your online marketing strategy. I believe this is one of the most integral elements of any successful marketing campaign. Keeping this in mind I decided it would be worthwhile to share a few comments [...]

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14
Sep

Looking at SEO for Youtube

By • September 14, 2010 • Google, SEO, Social Media, YouTube • 1 Comment

Creating video material for YouTube is a great way to promote products and services through the internet. Video has become a primary way that people like to experience the internet. In fact in South Africa, YouTube is climbing the popularity charts and has recently become the 4th most visited website by South Africans. YouTube also [...]

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17
Mar

Pepsi steals 2010 from Coke with Social Media

By • March 17, 2010 • Fun, Social Media • 2 Comments

Everyone knows that Coke is sponsoring the 2010 World Cup in South Africa. We are also aware that Pepsi is spending almost a third of it marketing budget on social media. Now how is this working out for Pepsi? Well Pepsi has just been able to attract half a million viewers and closely associate themselves [...]

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05
Mar

Great search engine ranking comes from great content

By • March 5, 2010 • Google, Internet Marketing, SEO • Leave a comment

The role of a search engine is to provide the searcher the most relevant content. So naturally it makes sense that you should do well by simply providing content on the internet that is relevant to your target market. I recently read an article that was retweeted by @QuirkEducation from Daily SEO Tip that made [...]

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17
Feb

The key to driving traffic through social media

By • February 17, 2010 • Social Media • Leave a comment

Content is the key!!! I could stop writing now because it is that simple but I would like to expand on this a little more. The content that you create for your social media campaign will determine the success of your campaign. In creating content for your website it is important to look at a [...]

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