Facebook recently placed some stringent rules in place that impact the way the brands and businesses can interact with fans on Facebook. The key elements point to making sure that you do not confuse any people about who is sponsoring the promotion, not using any Facebook elements as entry elements to you competition (IE: using [...]
Tag Archives: facebook
Recruitment Shifts from Social Media
The recruitment industry in South Africa looks like it is on the rise for the first time in two and a half years. Human Resources South Africa reported “employment grew by 5.6% during March.”As business slowly starts to find its feet again after a rough few years in the global economy recruiters are looking for [...]
Generation Y in South Africa – A Short Study
Over the last month we ran a small study on Generation Y in South Africa. We interviewed 144 students with an average age of 18 years old. The gender split was 60% female and 40% male. As the size of the sample group is relativley small this can’t be seen as the final word but [...]
New functionality with Facebook pages
I recently posted this on www.ideate.co.za but wanted to share it on my blog as well. Facebook recently made changes that will have a big impact on the way we manage our business pages in future. Here is an excerpt of the article to explain the fundamental changes: You can now switch roles The most [...]
Insight into how Generation Y use social media
MTV Online presenter Tom Thurlow went on the streets to ask students about their digital lifestyle. What mobiles are they carrying and why? Are they adopting Foursquare or Facebook Places? Do any of them still read newspapers or do they get all their news online?
Digital lifestyles create a way to segment our target market
One of the biggest challenges with online marketing is segmenting your market. The normal demographic, geographic and psychgraphic segmentatics tools don’t always work when looking at digital consumers. I believe that any campaign launched in the digital space should consider the digital lifestyle of the consumer they are targeting. Too often we end up targeting [...]
How valuable is your website in business to business purchasing decisions?
The invention of social media and blogging has left a big question unanswered in the online marketing realms. Just how valuable is a company website in business to business purchasing decisions? Well it seems that they are very valuable but not neccessarily influential in in the three stages of purchasing. This information comes from the [...]
The effect of mobile phones on social media
Is social media changing the way we watch TV?
There are big questions about the longevity of TV alongside the competition of online media. Online video content has become so popular globally and in even in South Africa there seems to be a love for video content. Recently YouTube has broken into the top 5 most visited websites by South Africans. So the question [...]
Mike Saunders and Barrie Bramley talk about Social Media in South Africa
I spent last week in Johannesburg and had a chance to chat to Barry Bramley about social media in South Africa. Barry has since put our conversation down on a podcast which captures a few clear points about social media. Bearing in mind alot of the content here is just my opinion but we looked [...]