Seth Godin, one of the worlds most respected bloggers and new media marketers, and he should be. His expertise and wisdom in these marketing arena’s is invaluable. However, my advice would be to stop following him on Twitter and Facebook. Seth has publically made it clear that he does not believe on social media (specifically [...]
What you need to know about Facebook Privacy settings
By Mike Saunders • December 18, 2009 • Social Media • 2 Comments
Facebook’s new privacy settings have started to make headline news all over the world. If you are wondering if you should remove yourself from facebook all together in order to keep your privacy this article should shed some light on the topic.
How do I build a Facebook presence for my business?
By Mike Saunders • October 1, 2009 • Social Media • Leave a comment
Lets face it, Facebook is huge, and because it is huge we struggle to get a hold on the best way to market through this social medium. Do I setup a group or a profile page. Which method will give me a better return and how do I measure that return? Lets look method briefly [...]
The Value of Facebook for Business
By Mike Saunders • September 24, 2009 • Social Media • Leave a comment
Social Media, the use of social online networks to promote or advertise your company services or product, is on the lips of almost every marketing orientated person in South Africa. This new media avenue has been heavily exploited and discussed overseas but in South Africa business has been slow to produce quality media campaigns that [...]
Tips on Creating your Online Portfolio
By Mike Saunders • September 17, 2009 • Social Media • 1 Comment
Creating an online profile of yourself can be a tricky concept. People are such mullti-facted beings that encompass a variety of business, emotional, spiritual and social interests. This means that if you are blogging about all your personal ‘facets’ you blog or facebook profile may not hold a persons interest for long. So how do [...]
The Value of Social Media Databases
By Mike Saunders • September 11, 2009 • Social Media • Leave a comment
I love social media because of the database it creates! I have always found myself trudging through an inaccurate database of ‘potential’ clients at some point in my life and simply ended up frustrated. Traditional databases can be very ineffective and a waste of time because the are simply a list of people you are [...]
Deciding which social networks to play in
By Mike Saunders • April 29, 2009 • Social Media • Leave a comment
The problem with starting in a new social network environment is the time it takes to network yourself to a point that it starts to work. So being a part of too many networks may just dilute your efforts and lead to more quantity but much less quality.
Free yourself from annoying advertising on Facebook!
By Mike Saunders • March 19, 2009 • Social Media • Leave a comment
I recently found a great little tool on facebook that got rid of an advert that I hated seeing. The advert was for ‘nude veiwer’ – whatever that is. I really didn’t like seeing it pop up on my facebook everytime I logged in. That’s when I noticed a little ‘thumbs up’ and ‘thumbs down’ [...]
Developing a Tourism Internet Portfolio
By Mike Saunders • February 16, 2009 • Internet Marketing • Leave a comment
City of Choice is a tourism company in Queensburgh, Durban. They focus on the wellness travel niche and approached me to consult on the development of their website and the internet marketing campaign. They do a fair amount of business to business marketing and wanted to allow for both B2B marketing and end user marketing [...]
Social Networking Experiment
By Mike Saunders • February 5, 2009 • Social Media • 2 Comments
Anyone who has started the process of marketing themselves online would have heard someone use the phrase ‘social networking.’ Social networking has become such a large part of internet marketing because the general trend of internet users has been to move from a research focus to a social focus online. Facebook, Myspace, Twitter, Plurk, Flickr, [...]
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19JanSocial media strategy is more than Facebook, Twitter and Linkedin January 19, 2012 So often we miss the point of social media. We get caught up in the ...
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13MarTop 20 Websites in South Africa 2012 March 13, 2012 Over the last few years I have been tracking the Top 20 most popular websites ...
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30NovThree fantastic time management techniques that will change your life November 30, 2011 2011 is drawing to a close soon and as I look back I have been ...
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01MayWhy social media and radio are best friends May 1, 2012 Birds of a feather flock together. The old saying rings very true when it comes ...
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17AprBe honest and understand your customer – it makes them happier April 17, 2012 I have recently had a very frustrating experience with a company who sold me a ...
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09AprLessons from a 30min conversation with Wikipedia Founder April 9, 2012 Last night I arrived in Lagos to present a session on social media strategy. I ...
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