Tag Archives: Google
01
Jul

Google Panda chews on fresh content

By • July 1, 2011 • Google, Increase Google Rankings • 5 Comments

Google Panda is the latest update to Google’s Search algorithm. It basic role is to eliminate low quality websites from search engine result pages. Anton Koekemoer shows us in his blog post on Google Panda that the trick to working with Google Panda is to consider the user first. I think this is key to [...]

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30
Jun

Google is looking at your social network to find great content

By • June 30, 2011 • Google, Increase Google Rankings, Social Media • Leave a comment

I have written about this before in How social media affects search results but it is worth repeating. Google is now looking at your social connections to decide which content will be valuable to you or not. For example, I will always prioritise leadership articles that have been retweeted by Keith Coats. The reason is [...]

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29
Mar

Google Chrome users are getting a more personalised view of the internet

By • March 29, 2011 • Google, Internet Marketing, SEO, Social Media • 2 Comments

Internet users are starting to leave Firefox and have started using Google Chrome. Google Chrome is fast becoming a preferred internet browser by many of the internets influencers and power-users. So lets look into how this will impact your SEO efforts in attracting the attention of influential internet users. Starred/Bookmarked Results are appearing on the font page [...]

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14
Sep

Looking at SEO for Youtube

By • September 14, 2010 • Google, SEO, Social Media, YouTube • 1 Comment

Creating video material for YouTube is a great way to promote products and services through the internet. Video has become a primary way that people like to experience the internet. In fact in South Africa, YouTube is climbing the popularity charts and has recently become the 4th most visited website by South Africans. YouTube also [...]

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20
May

Google has bigger privacy issues than Facebook

By • May 20, 2010 • Facebook, Google, Social Media • Leave a comment

Everyone is talking about the privacy rights of Facebook at the moment but a very interesting statement was made by Mark  Zukerberg in a recent interview: Let me paint the two scenarios for you. They correspond to two companies in the Valley. It’s not completely this extreme, but they are on different sides of the [...]

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11
May

Social Networks and Brand Value

By • May 11, 2010 • Online Advertising, Online Branding, Social Media • 3 Comments

This blog post is a reply to a comment made on Measuring marketing effectiveness of Facebook. The is always a big debate between internet marketers about the value of social media verses advertising on Google. In my opinion a successful internet marketing campaign will incorporate a balance of both advertising and brand building. 1) Google [...]

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06
Apr

What on earth is a Facebook Community page?

By • April 6, 2010 • Facebook, SEO, Social Media • 1 Comment

The biggest question I am asked as a social media coach has been “what should I use to promote my business? A page or a group?” Well now we have something new to consider: Facebook Community Pages What it looks like and why have one? A Community Page looks and feels exactly like a normal [...]

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10
Mar

Advertising Online: Are all your eggs in Google’s basket?

By • March 10, 2010 • Internet Marketing, Online Advertising • 2 Comments

Advertising online seems to be fairly straight forward. You call your Google Adwords Consultant and ask him/her to place some advertising around a few of your favorite keywords. This often generates the traffic results you are looking for and you can rest easy. I would like to suggest 3 points that may start you on [...]

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27
Mar

Submitting to Search Engines Could be a Waste of Time

By • March 27, 2009 • Google, Internet Marketing • Leave a comment

There is no dispute here that submitting your website is of utmost importance. Most of the search engines on the internet need you to submit your website to them before they even know you exist online. The key to ensure this exercise is not a waste of time is to make sure that you are [...]

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