Tag Archives: internet marketing campaign
23
Nov

How valuable is your website in business to business purchasing decisions?

By • November 23, 2010 • Consumer 2.0, Online Branding, Social Media • 4 Comments

The invention of social media and blogging has left a big question unanswered in the online marketing realms. Just how valuable is a company website in business to business purchasing decisions? Well it seems that they are very valuable but not neccessarily influential in in the three stages of purchasing. This information comes from the [...]

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03
Nov

New Keynote on Social Media – Consumer 2.0

By • November 3, 2010 • Online Branding, Social Media • 1 Comment

I am happy to announce that almost a years worth of ideas and concepts are neatly wrapped up in my latest keynote presentation. Consumer 2.0 The past ten years have seen the world move closer and closer to a digital existence. The boomer generation confidently lead to way by integrating our lives with electronic banking, [...]

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30
Oct

Touch Durban and Currie Cup Case Study

By • October 30, 2010 • Case Studies, Social Media, Twitter • 2 Comments

Touch Durban is a new Durban events guide that lives on Twitter. The project was launched two months ago and recently featured among the Top 10 South African Twitter Trends. Touch Durban saw the opportunity to leverage the Currie Cup by doing something that can only work on a social media platform. They supported another [...]

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29
Jul

Social Media can’t fix everything

By • July 29, 2010 • Online Branding, Online Reputation Management, Social Media • 5 Comments

I read an interesting article on Groundswell which highlights a very important aspect of BP’s current social media nightmare and what they should do about it. Basically the suggestion is to do nothing and actually fix the problem of the spill. In fact all BP’s resources should be focused on this one problem. In the [...]

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08
Jun

Mike Saunders and Barrie Bramley talk about Social Media in South Africa

By • June 8, 2010 • Social Media • Leave a comment

I spent last week in Johannesburg and had a chance to chat to Barry Bramley about social media in South Africa. Barry has since put our conversation down on a podcast which captures a few clear points about social media. Bearing in mind alot of the content here is just my opinion but we looked [...]

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18
May

5 Fudamentals of a Good Internet Marketing Strategy

By • May 18, 2010 • Internet Marketing • Leave a comment

A good internet marketing strategy will include these five fundamental elements: Marketing Research Marketing research needs to take place before the campaign begins and continuously thoughout the campaign activation process. If the correct metrics are not in place you are in danger of creating the wrong kind of return. Even worse, you may not generate [...]

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20
Apr

Is Facebook getting bigger than Google?

By • April 20, 2010 • Facebook, Google, Social Media • 1 Comment

A few weeks ago I wrote on the Ideat blog that Facebook had the potentional to become the King of the Internet. This was highlighted by the fact the Facebook had been the most visited website in the US a week or two earlier.More recently Facebook has become the most popular searched brand in the [...]

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06
Apr

What on earth is a Facebook Community page?

By • April 6, 2010 • Facebook, SEO, Social Media • 1 Comment

The biggest question I am asked as a social media coach has been “what should I use to promote my business? A page or a group?” Well now we have something new to consider: Facebook Community Pages What it looks like and why have one? A Community Page looks and feels exactly like a normal [...]

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23
Mar

Forget teenagers! Generation X use social media in South Africa

By • March 23, 2010 • Generation X, Mobile, Social Media • 14 Comments

Bizcommunity posted an interesting article the other day that spoke about the Friendship 2.0 study that was commissioned by MWEB. The study showed a very interesting statistic: The average age of Facebook users in South Africa is 33; MySpace is 32; Twitter and YouTube come in at 31; and the youngest in the survey is [...]

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17
Feb

The key to driving traffic through social media

By • February 17, 2010 • Social Media • Leave a comment

Content is the key!!! I could stop writing now because it is that simple but I would like to expand on this a little more. The content that you create for your social media campaign will determine the success of your campaign. In creating content for your website it is important to look at a [...]

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