Tag Archives: Internet Marketing
10
Aug

How Tesco used QR Codes to increase online shopping

By • August 10, 2011 • Consumer 2.0, Social Business • Leave a comment

I love it when clever people come up with simple ideas that change the way the world works. This example we will look at today is a subway advertisement that turned a South Korean subway into a supermarket. The execution is so simple. Life size banners that display supermarket brands with QR codes on each [...]

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23
Nov

Social Media Coaching for Executives and CEO’s

By • November 23, 2010 • Internet Marketing, Social Media Coaching • 1 Comment

Learn about social media in one-on-one or team executive coaching. Social media has become the most exciting shift in communication that business is currently experiencing. This shift spans across generational boundaries and has made a more convenient lifestyle for people as the socialize on the internet. Over the past year I have had the privilege [...]

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23
Nov

How valuable is your website in business to business purchasing decisions?

By • November 23, 2010 • Consumer 2.0, Online Branding, Social Media • 4 Comments

The invention of social media and blogging has left a big question unanswered in the online marketing realms. Just how valuable is a company website in business to business purchasing decisions? Well it seems that they are very valuable but not neccessarily influential in in the three stages of purchasing. This information comes from the [...]

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17
Nov

Darren Scott learns the power of social media

By • November 17, 2010 • Fun, YouTube • Leave a comment

It seems that the Currie Cup did very well in social media. Not only did Touch Durban leverage the event to create awareness to their twitter presence but Darren Scott lost a bet and appeared on Boots n All dressed as a cross dresser!

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03
Nov

New Keynote on Social Media – Consumer 2.0

By • November 3, 2010 • Online Branding, Social Media • 1 Comment

I am happy to announce that almost a years worth of ideas and concepts are neatly wrapped up in my latest keynote presentation. Consumer 2.0 The past ten years have seen the world move closer and closer to a digital existence. The boomer generation confidently lead to way by integrating our lives with electronic banking, [...]

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30
Oct

Touch Durban and Currie Cup Case Study

By • October 30, 2010 • Case Studies, Social Media, Twitter • 2 Comments

Touch Durban is a new Durban events guide that lives on Twitter. The project was launched two months ago and recently featured among the Top 10 South African Twitter Trends. Touch Durban saw the opportunity to leverage the Currie Cup by doing something that can only work on a social media platform. They supported another [...]

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20
Oct

Is social media changing the way we watch TV?

By • October 20, 2010 • Facebook, Mobile, Social Media, Twitter, YouTube • 3 Comments

There are big questions about the longevity of TV alongside the competition of online media. Online video content has become so popular globally and in even in South Africa there seems to be a love for video content. Recently YouTube has broken into the top 5 most visited websites by South Africans. So the question [...]

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21
Sep

Email Marketing: Breaking the stigma of SPAM

By • September 21, 2010 • Email Marketing, Internet Marketing • 1 Comment

Spam is everybody’s worst nightmare, yet for some strange reason email marketing is still a very effective way to connect with customers and stakeholders. It must be said though that not just any email campaign will get through to the mind of your intended audience. In email marketing there are two primary elements that will [...]

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29
Jul

Social Media can’t fix everything

By • July 29, 2010 • Online Branding, Online Reputation Management, Social Media • 5 Comments

I read an interesting article on Groundswell which highlights a very important aspect of BP’s current social media nightmare and what they should do about it. Basically the suggestion is to do nothing and actually fix the problem of the spill. In fact all BP’s resources should be focused on this one problem. In the [...]

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15
Jun

Coaching the South African Presidency in Social Media

By • June 15, 2010 • Social Media Coaching, Social Media Graduates • 6 Comments

Over the past few months The South African Presidency have been speaking about improving their communications to the South African public by getting involved in social media. In fact, I found out over twitter that this was a topic of conversation on 5fm a few days ago. I can confirm all the hype now after [...]

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