Tag Archives: linkedin
07
Jan

Book Review: The Social Media Marketing Book

A must read for anyone wanting to know more about social media About Dan Zarella Dan has writ­ten exten­sively about the sci­ence of viral mar­ket­ing, memet­ics and social com­mu­ni­ca­tions on his own blog and for a vari­ety of pop­u­lar indus­try blogs, includ­ing Mash­able, Copy­Blog­ger, Read­WriteWeb, Pla­gia­rism Today, ProBlog­ger, Social Desire, Cen­ter­Net­works, Now­sourc­ing, and SEOScoop. He has [...]

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20
Jun

Unisite Business Suite – Creating the Product Mix

The Unisite Business Suite is a product that started development in around 2006 by Sesalos PTY LTD. The concept was to develop web based modules that could run different web applications. As the development project grew it became increasingly evident that a structure was neccessary to describe what the Unisite was. In ‘one on one’ [...]

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29
Apr

Deciding which social networks to play in

The problem with starting in a new social network environment is the time it takes to network yourself to a point that it starts to work. So being a part of too many networks may just dilute your efforts and lead to more quantity but much less quality.

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19
Apr

Internet Marketing for Grindrod

The Virtuoso team were delighted when recently commissioned to create an internet marketing campaign for Grindrod Limited.

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05
Apr

A Small Website is Sometimes the Best Website

I have just finished working a a great project. A very small four page website with a very simple but effective objective. Too often I see a small company, and even some larger companies, try to do too much on the web. Yes, I agree that the internet is a great tool for business and [...]

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27
Mar

Submitting to Search Engines Could be a Waste of Time

There is no dispute here that submitting your website is of utmost importance. Most of the search engines on the internet need you to submit your website to them before they even know you exist online. The key to ensure this exercise is not a waste of time is to make sure that you are [...]

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24
Mar

Restructuring and Refining a Rather Large Website

Restructuring and redesigning the website www.sesalos.com had it’s greatest challenge in reassessing the content and restructuring it in such a way to make the important information available immediately and keeping the ‘macro’ overview of Sesalos.

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13
Mar

Digital Publicity

There is a fundamental principal that must be realised in any marketing campaign. If you are not telling people you exist… you do not exist!! The internet is the same, if you do not submit yourself to search engines and website directories then your chances of being found will be drastically lower than those who [...]

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27
Feb

Virtuoso Internet Marketing – Product Development

The internet has always been a place where two very different mindsets exists. These mindsets have been at war with each other since the beginning of website development and this has purely been because they do not understand each other. Difference in opinion Marketing/Advertising and Web Development are seemingly two opposing internet thought patterns. Marketing/Advertising [...]

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16
Feb

Developing a Tourism Internet Portfolio

City of Choice is a tourism company in Queensburgh, Durban. They focus on the wellness travel niche and approached me to consult on the development of their website and the internet marketing campaign. They do a fair amount of business to business marketing and wanted to allow for both B2B marketing and end user marketing [...]

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