The Importance of Actionable Customer Data To truly put the customer at the centre of the business, brands must take ownership of their data and
By breaking down these barriers between departments and creating collaborative environments, companies can streamline processes and improve overall performance while delivering better customer experiences.
In the face of a challenging South African economy, businesses must take proactive steps to withstand the pressures and achieve an ambitious business vision. This article explores three fundamental marketing principles for building a resilient business in the 2023 South African economy.
As the market slowly climbs out of an economic recession, companies need to be mindful of the changing landscape and develop resilient plans for growth.
In the face of a challenging South African economy, a business must approach marketing with a nuanced approach and maximise alternative marketing disciplines.
As an executive or marketing professional, staying ahead of social media trends is crucial for your business to succeed. In 2023, we can expect significant
Learn about social media management in one-on-one or team executive coaching. Social media has become the most exciting shift in communication that business is currently
The invention of social media and blogging has left a big question unanswered in the online marketing realms. Just how valuable is a company website
I am happy to announce that almost a years worth of ideas and concepts are neatly wrapped up in my latest keynote presentation. Consumer 2.0
There are big questions about the longevity of TV alongside the competition of online media. Online video content has become so popular globally and in
I read an interesting article on Groundswell which highlights a very important aspect of BP’s current social media nightmare and what they should do about
Over the past few months The South African Presidency have been speaking about improving their communications to the South African public by getting involved in