Birds of a feather flock together. The old saying rings very true when it comes to media channels that drive social interaction instead of one way broadcasting. Media channels that have a ‘live’ mechanism to them are inherently channels that can entice and engage its fans/viewers/listeners in a very personal and social manner. I would [...]
18
May
5 Fudamentals of a Good Internet Marketing Strategy
A good internet marketing strategy will include these five fundamental elements: Marketing Research Marketing research needs to take place before the campaign begins and continuously thoughout the campaign activation process. If the correct metrics are not in place you are in danger of creating the wrong kind of return. Even worse, you may not generate [...]
07
May
Marketing Warwick Junction
Today we launched a website with a simple aim to sell tours around The Markets of Warwick. Warwick Junction lies on the edge of the Durban’s inner-city and is the primary public transport interchange in the city. On an average day the area accommodates 460 000 commuters, and at least 6000 street vendors. Given the [...]



Connect with me