Tag Archives: Marketing
01
May

Why social media and radio are best friends

By • May 1, 2012 • Online Branding, Social Media • Leave a comment

Birds of a feather flock together. The old saying rings very true when it comes to media channels that drive social interaction instead of one way broadcasting. Media channels that have a ‘live’ mechanism to them are inherently channels that can entice and engage its fans/viewers/listeners in a very personal and social manner. I would [...]

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17
Feb

Social Media principles from The Green Apron Book

By • February 17, 2012 • CRM, Social Media, Social Media Strategy, TT • Leave a comment

I recently came across the Starbucks Green Apron book and read through their 5 principles for turning the ordinary into the extraordinary. I found it very interesting that the 5 principles can be applied directly to a social media campaign or strategy. The Green Apron Book is a booklet that Starbucks gives its baristas.  It [...]

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23
Nov

How valuable is your website in business to business purchasing decisions?

By • November 23, 2010 • Consumer 2.0, Online Branding, Social Media • 4 Comments

The invention of social media and blogging has left a big question unanswered in the online marketing realms. Just how valuable is a company website in business to business purchasing decisions? Well it seems that they are very valuable but not neccessarily influential in in the three stages of purchasing. This information comes from the [...]

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03
Nov

New Keynote on Social Media – Consumer 2.0

By • November 3, 2010 • Online Branding, Social Media • 1 Comment

I am happy to announce that almost a years worth of ideas and concepts are neatly wrapped up in my latest keynote presentation. Consumer 2.0 The past ten years have seen the world move closer and closer to a digital existence. The boomer generation confidently lead to way by integrating our lives with electronic banking, [...]

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30
Oct

Touch Durban and Currie Cup Case Study

By • October 30, 2010 • Case Studies, Social Media, Twitter • 2 Comments

Touch Durban is a new Durban events guide that lives on Twitter. The project was launched two months ago and recently featured among the Top 10 South African Twitter Trends. Touch Durban saw the opportunity to leverage the Currie Cup by doing something that can only work on a social media platform. They supported another [...]

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08
Jun

Mike Saunders and Barrie Bramley talk about Social Media in South Africa

By • June 8, 2010 • Social Media • Leave a comment

I spent last week in Johannesburg and had a chance to chat to Barry Bramley about social media in South Africa. Barry has since put our conversation down on a podcast which captures a few clear points about social media. Bearing in mind alot of the content here is just my opinion but we looked [...]

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18
May

5 Fudamentals of a Good Internet Marketing Strategy

By • May 18, 2010 • Internet Marketing • Leave a comment

A good internet marketing strategy will include these five fundamental elements: Marketing Research Marketing research needs to take place before the campaign begins and continuously thoughout the campaign activation process. If the correct metrics are not in place you are in danger of creating the wrong kind of return. Even worse, you may not generate [...]

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14
May

Whose on Twitter in South Africa

By • May 14, 2010 • Social Media, Twitter • 1 Comment

I am very happy to see South Africans producing great social media research. Fuseware recently released a report about Twitter in South Africa and I thought I would share a small piece with you. According to the report your top users of Twitter are: Designers Students Engineers Entrepreneurs Artists Writers Photographers DJ’s Managers Journalists Consultants [...]

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07
May

Marketing Warwick Junction

By • May 7, 2010 • Portfolio • 2 Comments

Today we launched a website with a simple aim to sell tours around The Markets of Warwick. Warwick Junction lies on the edge of the Durban’s inner-city and is the primary public transport interchange in the city. On an average day the area accommodates 460 000 commuters, and at least 6000 street vendors. Given the [...]

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20
Apr

Is Facebook getting bigger than Google?

By • April 20, 2010 • Facebook, Google, Social Media • 1 Comment

A few weeks ago I wrote on the Ideat blog that Facebook had the potentional to become the King of the Internet. This was highlighted by the fact the Facebook had been the most visited website in the US a week or two earlier.More recently Facebook has become the most popular searched brand in the [...]

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