Tag Archives: Marketing
20
Jan

Three reasons why social media does not work for you

By • January 20, 2010 • Social Media • 2 Comments

So you jumped into social media and have found it to be a waste of time and of very little value to you. I want to suggest that maybe the problem is not social media but rather how you are using it. Here are three possible reasons why social media does not work for you: [...]

Continue Reading →
06
Jan

SA’s Top 20 Websites: What South Africa want’s from the internet

By • January 6, 2010 • SEO, Social Media • 1 Comment

The top twenty most visited websites by South Africans, as provided by Alexa, show us that South Africa internet users are interested in information, fun and money. Information Looking for something? Search is still the primary point of a South African internet user with large portions of usership is driven towards Google. Yahoo may add [...]

Continue Reading →
15
Oct

Celebrating the 500th Tweet

By • October 15, 2009 • Social Media • Leave a comment

This article will become my 500th tweet on my primary twitter profile @mikeasaunders. A rather momentous occasion as I have found it to be a pivotal area of my Social Media marketing. Twitter has been very slow to take off in South Africa which begs the question ‘what value is there in twitter for South [...]

Continue Reading →
01
Oct

How do I build a Facebook presence for my business?

By • October 1, 2009 • Social Media • Leave a comment

Lets face it, Facebook is huge, and because it is huge we struggle to get a hold on the best way to market through this social medium. Do I setup a group or a profile page. Which method will give me a better return and how do I measure that return? Lets look method briefly [...]

Continue Reading →
24
Sep

The Value of Facebook for Business

By • September 24, 2009 • Social Media • Leave a comment

Social Media, the use of social online networks to promote or advertise your company services or product, is on the lips of almost every marketing orientated person in South Africa. This new media avenue has been heavily exploited and discussed overseas but in South Africa business has been slow to produce quality media campaigns that [...]

Continue Reading →
17
Sep

Tips on Creating your Online Portfolio

By • September 17, 2009 • Social Media • 1 Comment

Creating an online profile of yourself can be a tricky concept. People are such mullti-facted beings that encompass a variety of business, emotional, spiritual and social interests. This means that if you are blogging about all your personal ‘facets’ you blog or facebook profile may not hold a persons interest for long. So how do [...]

Continue Reading →
11
Sep

The Value of Social Media Databases

By • September 11, 2009 • Social Media • Leave a comment

I love social media because of the database it creates! I have always found myself trudging through an inaccurate database of ‘potential’ clients at some point in my life and simply ended up frustrated. Traditional databases can be very ineffective and a waste of time because the are simply a list of people you are [...]

Continue Reading →
20
Jun

Unisite Business Suite – Creating the Product Mix

By • June 20, 2009 • Portfolio • Comments Off

The Unisite Business Suite is a product that started development in around 2006 by Sesalos PTY LTD. The concept was to develop web based modules that could run different web applications. As the development project grew it became increasingly evident that a structure was neccessary to describe what the Unisite was. In ‘one on one’ [...]

Continue Reading →
23
Oct

Sesalos – Finding its place in the market

By • October 23, 2008 • Portfolio • Comments Off

Around the time that I started working at Sesalos (PTY) LTD, Sesalos was a ‘complete media solution’ to their clients. Sesalos offered graphic design, websites, TV, corporate video’s, 3D visualisation, radio advertising and music recording to its client base. It’s client base was very broad and included corporate clients as well as musicians. My role [...]

Continue Reading →