One of the biggest challenges with online marketing is segmenting your market. The normal demographic, geographic and psychgraphic segmentatics tools don’t always work when looking at digital consumers. I believe that any campaign launched in the digital space should consider the digital lifestyle of the consumer they are targeting. Too often we end up targeting [...]
Tag Archives: media
Is social media changing the way we watch TV?
There are big questions about the longevity of TV alongside the competition of online media. Online video content has become so popular globally and in even in South Africa there seems to be a love for video content. Recently YouTube has broken into the top 5 most visited websites by South Africans. So the question [...]