I am proud to present the result of over a years worth of research in a Keynote Presentation called Social Reinvention. Social Technology (Social Media) has thrown many businesses and industries into a state of flux as they feel the effects of this communication shift. Barriers to entry, an influx of new entrepreneurs, new platforms [...]
Tag Archives: Mike Saunders
What influential South Africans think about Social Media for Business
A few months ago Fuseware released a report that I was privileged enough to be a part of. Fuseware questioned a variety of influencers from different fields in South Africa recently. The goal was to get a better picture of where South Africa, and the rest of the world, is headed in terms of social [...]
#SMWF – First Impressions
As the saying goes “first impressions last” and so far I have a great impression of the Social Media World Forum (#SMWF). Walking into the venue makes me proud to be a part of such a dynamic industry that knows how to do things right. The biggest technical detail at the conference is the tweet [...]
One Day Without Shoes
DigitLab went to work without shoes yesterday in support of the one day without shoes campaign. An incredible exerience that opened our eyes to what its like to live “out of our shoes” and experience life a different way. One day without shoes is a fantastic initiative and we wish Tom Shoes all the best [...]
Google Chrome users are getting a more personalised view of the internet
Internet users are starting to leave Firefox and have started using Google Chrome. Google Chrome is fast becoming a preferred internet browser by many of the internets influencers and power-users. So lets look into how this will impact your SEO efforts in attracting the attention of influential internet users. Starred/Bookmarked Results are appearing on the font page [...]
Social Media Bootcamp in JHB (FEB 2011)
The Social Media Boot Camp is a crash course in Social Media and Web 2.0 with a specific focus on using it strategically for business. According to the Friendship 2.0 report published by MWEB, Social Media has become the main reason that South Africans access the internet. These people have already embraced the use of [...]
Social Media Boot Camp in Durban (Feb 2011)
The Social Media Boot Camp is a crash course in Social Media and Web 2.0 with a specific focus on using it strategically for business. According to the Friendship 2.0 report published by MWEB, Social Media has become the main reason that South Africans access the internet. These people have already embraced the use of [...]
Digital lifestyles create a way to segment our target market
One of the biggest challenges with online marketing is segmenting your market. The normal demographic, geographic and psychgraphic segmentatics tools don’t always work when looking at digital consumers. I believe that any campaign launched in the digital space should consider the digital lifestyle of the consumer they are targeting. Too often we end up targeting [...]
How valuable is your website in business to business purchasing decisions?
The invention of social media and blogging has left a big question unanswered in the online marketing realms. Just how valuable is a company website in business to business purchasing decisions? Well it seems that they are very valuable but not neccessarily influential in in the three stages of purchasing. This information comes from the [...]
Touch Durban and Currie Cup Case Study
Touch Durban is a new Durban events guide that lives on Twitter. The project was launched two months ago and recently featured among the Top 10 South African Twitter Trends. Touch Durban saw the opportunity to leverage the Currie Cup by doing something that can only work on a social media platform. They supported another [...]