Tag Archives: online marketing
13
Jul

An interview with Deloitte about Social Media ROI

By • July 13, 2011 • Business to Business, Consumer 2.0, Interviews, Social Business, Social Media, Social Media Interviews with Business • 3 Comments

I had the priviledge of interviewing David Graham and Andre Hugo from Deloitte in how they use social media to achieve strategic objectives. The interview revealed some fascinating insight into how social media can be used in a business to business context to promote business, reduce recruitment cost, innovate products, manage intellectual capital and build [...]

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07
Jun

Content Strategy: Keeping it fresh

By • June 7, 2011 • Google, Online Branding, SEO, Social Media • Leave a comment

A while ago I posted an article on the DigitLab blog that spoke about the need to use fresh content in your online marketing strategy. I believe this is one of the most integral elements of any successful marketing campaign. Keeping this in mind I decided it would be worthwhile to share a few comments [...]

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23
Nov

How valuable is your website in business to business purchasing decisions?

By • November 23, 2010 • Consumer 2.0, Online Branding, Social Media • 4 Comments

The invention of social media and blogging has left a big question unanswered in the online marketing realms. Just how valuable is a company website in business to business purchasing decisions? Well it seems that they are very valuable but not neccessarily influential in in the three stages of purchasing. This information comes from the [...]

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20
Oct

Is social media changing the way we watch TV?

By • October 20, 2010 • Facebook, Mobile, Social Media, Twitter, YouTube • 3 Comments

There are big questions about the longevity of TV alongside the competition of online media. Online video content has become so popular globally and in even in South Africa there seems to be a love for video content. Recently YouTube has broken into the top 5 most visited websites by South Africans. So the question [...]

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21
Sep

Email Marketing: Breaking the stigma of SPAM

By • September 21, 2010 • Email Marketing, Internet Marketing • 1 Comment

Spam is everybody’s worst nightmare, yet for some strange reason email marketing is still a very effective way to connect with customers and stakeholders. It must be said though that not just any email campaign will get through to the mind of your intended audience. In email marketing there are two primary elements that will [...]

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19
Aug

RANT! Why you need to invest in Social Media

By • August 19, 2010 • Social Media • Leave a comment

It has become abundantly clear over the last week that business needs to get proactive in understanding human engagement on the Internet. It is too late to simply respond to criticism or appraisal. There is a massive need to take the initiative in creating your online presence. I specifically haven’t used the word control because [...]

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05
Mar

Great search engine ranking comes from great content

By • March 5, 2010 • Google, Internet Marketing, SEO • Leave a comment

The role of a search engine is to provide the searcher the most relevant content. So naturally it makes sense that you should do well by simply providing content on the internet that is relevant to your target market. I recently read an article that was retweeted by @QuirkEducation from Daily SEO Tip that made [...]

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