Tag Archives: research
12
Apr

Banner advertising stats not matching up?

By • April 12, 2011 • Google, Internet Marketing, Online Advertising • Leave a comment

I often have clients asking why the traffic stats they get from google are so different to the traffic stats they get from their banner advertising service providers. It is important to understand how Google Analytics works. Google Analytics only measures the click from users who can accept a cookie on there computer system. GA [...]

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23
Nov

How valuable is your website in business to business purchasing decisions?

By • November 23, 2010 • Consumer 2.0, Online Branding, Social Media • 4 Comments

The invention of social media and blogging has left a big question unanswered in the online marketing realms. Just how valuable is a company website in business to business purchasing decisions? Well it seems that they are very valuable but not neccessarily influential in in the three stages of purchasing. This information comes from the [...]

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20
Oct

Is social media changing the way we watch TV?

By • October 20, 2010 • Facebook, Mobile, Social Media, Twitter, YouTube • 3 Comments

There are big questions about the longevity of TV alongside the competition of online media. Online video content has become so popular globally and in even in South Africa there seems to be a love for video content. Recently YouTube has broken into the top 5 most visited websites by South Africans. So the question [...]

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08
Jun

Mike Saunders and Barrie Bramley talk about Social Media in South Africa

By • June 8, 2010 • Social Media • Leave a comment

I spent last week in Johannesburg and had a chance to chat to Barry Bramley about social media in South Africa. Barry has since put our conversation down on a podcast which captures a few clear points about social media. Bearing in mind alot of the content here is just my opinion but we looked [...]

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14
May

Whose on Twitter in South Africa

By • May 14, 2010 • Social Media, Twitter • 1 Comment

I am very happy to see South Africans producing great social media research. Fuseware recently released a report about Twitter in South Africa and I thought I would share a small piece with you. According to the report your top users of Twitter are: Designers Students Engineers Entrepreneurs Artists Writers Photographers DJ’s Managers Journalists Consultants [...]

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11
May

Measuring marketing effectiveness with Facebook

By • May 11, 2010 • Social Media • 4 Comments

Facebook has recently announced new analytic measurement platforms that will make it easier to justify the marketing power of social media. Facebook Insights: The new and improved insights platform for measuring the activity on your Facebook pages has added a few interesting points: 1) How many people have hidden your updates from their Live Feed? [...]

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06
Jan

SA’s Top 20 Websites: What South Africa want’s from the internet

By • January 6, 2010 • SEO, Social Media • 3 Comments

The top twenty most visited websites by South Africans, as provided by Alexa, show us that South Africa internet users are interested in information, fun and money. Information Looking for something? Search is still the primary point of a South African internet user with large portions of usership is driven towards Google. Yahoo may add [...]

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17
Aug

The cost of a website upgrade?

By • August 17, 2009 • Internet Marketing • 1 Comment

The internet is a constantly evolving entity that is difficult to keep up with. Inevitably this means that website upgrades become and essential part of any internet strategy and campaign. Upgrades usually involve new designs and usefull new features that we hope will entice customers more and achieve our internet goals. So what does this [...]

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