Most printing companies and print media houses are trying to work out how to find there rapidly disappearing customer base. We are all aware that the declining customer base in print medium are moving to the digital realm but we are unsure how to meet them there. Customers exposed to online media are wanting more [...]
Tag Archives: social business
Can Mobile and Social Strategy Create an Infrastructure for Africa Development
Over the past year or so I have been working with a number of companies looking to expand their business into Africa. This is probably one of the most exciting areas of business growth because of the uniques challenges and breadth of work involved. The return, without a doubt, is great for any business who [...]
Can social technology improve employee productivity?
In a recent article in the Harvard Business Review James Manyika, Michael Chui, and Hugo Sarrazin presented some insightful research that identified that some of our best employees are spending ”28% of their workdays answering, writing, or responding to email. They also spend another 19% of the time trying to track down information (including searching through their [...]
Email is where knowledge goes to die
I am no DIY professional, in fact I am the opposite. The other day I found myself tring to rewire a household plug using a kitchen knife as a screwdriver. Half the problem with my DIY skills is that I don’t have the right tools to do the job so I end up ‘making a [...]
How social media is changing the role of journalism
In their latest book Blur: How to Know What’s True in the Age of Information Overload by Bill Kovach and Tom Rosenstiel, these two men explore the new role of journalism that has been created due to the way that people aggregate news today. Social media has opened up a world where peers and colleagues decide what [...]
Navigating the world of social media in business
There is a big difference between launching a social media campaign and reinventing your business to take hold of social media advantages. Social media campaigns normally find their place inside the marketing budget and can be conceptualised, executed and measured relatively quickly. A social business reinvention take time to conceptualise, it needs to become a [...]
Social Reinvention – New Keynote Presentation
I am proud to present the result of over a years worth of research in a Keynote Presentation called Social Reinvention. Social Technology (Social Media) has thrown many businesses and industries into a state of flux as they feel the effects of this communication shift. Barriers to entry, an influx of new entrepreneurs, new platforms [...]
How social screening can help the recruitment process [infographic]
A while ago I wrote an article on how the recruitment industry was shifting due to social media technology. I would like to add to that conversation by talking about social screening. Social screening is the process of searching for potential candidates in social websites like Facebook, Linkedin and Twitter and “checking them out.” This [...]
How Tesco used QR Codes to increase online shopping
I love it when clever people come up with simple ideas that change the way the world works. This example we will look at today is a subway advertisement that turned a South Korean subway into a supermarket. The execution is so simple. Life size banners that display supermarket brands with QR codes on each [...]
My Top Three Social Media Lessons for Business
I have been involved in social media for the past few years and enjoy looking at new ways that social media can be adopted in business. I am a bit of a dabbler and over the past few months I have been researching a few ideas and wanted to share the outcomes with you. 1) [...]