Tag Archives: social business

Using digital to delight your customers

Customer centricity in business the art of making the customer the centre of decisions and processes in your business. Steering away from a product focus which aims to produce and sell products, a customer centric business looks at the needs of customers and solves them. The product literally sells itself because it solves customers problems [...]

Success for business in a digital world

What does it take to succeed in a Digital World?

One of the biggest game changers in business (and life) this century has been the introduction of the internet. The internet created a world of connection, a world where its easier to connect and faster to connect. We’re connected to information and people which has lead to business moving quicker, consumers changing faster, messages spreading [...]

Digital Publishing shows promise of finding loyal customers

Most printing companies and print media houses are trying to work out how to find there rapidly disappearing customer base. We are all aware that the declining customer base in print medium are moving to the digital realm but we are unsure how to meet them there. Customers exposed to online media are wanting more [...]

Can Mobile and Social Strategy Create an Infrastructure for Africa Development

Over the past year or so I have been working with a number of companies looking to expand their business into Africa. This is probably one of the most exciting areas of business growth because of the uniques challenges and breadth of work involved. The return, without a doubt, is great for any business who [...]

How social media is changing the role of journalism

In their latest book Blur: How to Know What’s True in the Age of Information Overload by Bill Kovach and Tom Rosenstiel, these two men explore the new role of journalism that has been created due to the way that people aggregate news today. Social media has opened up a world where peers and colleagues decide what [...]

Navigating the world of social media in business

There is a big difference between launching a social media campaign and reinventing your business to take hold of social media advantages. Social media campaigns normally find their place inside the marketing budget and can be conceptualised, executed and measured relatively quickly. A social business reinvention take time to conceptualise, it needs to become a [...]

Social Reinvention – New Keynote Presentation

I am proud to present the result of over a years worth of research in a Keynote Presentation called Social Reinvention. Social Technology (Social Media) has thrown many businesses and industries into a state of flux as they feel the effects of this communication shift. Barriers to entry, an influx of new entrepreneurs, new platforms [...]

How social screening can help the recruitment process [infographic]

A while ago I wrote an article on how the recruitment industry was shifting due to social media technology. I would like to add to that conversation by talking about social screening. Social screening is the process of searching for potential candidates in social websites like Facebook, Linkedin and Twitter and “checking them out.” This [...]