I have been involved in social media for the past few years and enjoy looking at new ways that social media can be adopted in business. I am a bit of a dabbler and over the past few months I have been researching a few ideas and wanted to share the outcomes with you. 1) [...]
Tag Archives: social media marketing
New functionality with Facebook pages
I recently posted this on www.ideate.co.za but wanted to share it on my blog as well. Facebook recently made changes that will have a big impact on the way we manage our business pages in future. Here is an excerpt of the article to explain the fundamental changes: You can now switch roles The most [...]
Social Media Bootcamp in JHB (FEB 2011)
The Social Media Boot Camp is a crash course in Social Media and Web 2.0 with a specific focus on using it strategically for business. According to the Friendship 2.0 report published by MWEB, Social Media has become the main reason that South Africans access the internet. These people have already embraced the use of [...]
Social Media Boot Camp in Durban (Feb 2011)
The Social Media Boot Camp is a crash course in Social Media and Web 2.0 with a specific focus on using it strategically for business. According to the Friendship 2.0 report published by MWEB, Social Media has become the main reason that South Africans access the internet. These people have already embraced the use of [...]
Darren Scott learns the power of social media
It seems that the Currie Cup did very well in social media. Not only did Touch Durban leverage the event to create awareness to their twitter presence but Darren Scott lost a bet and appeared on Boots n All dressed as a cross dresser!
Touch Durban and Currie Cup Case Study
Touch Durban is a new Durban events guide that lives on Twitter. The project was launched two months ago and recently featured among the Top 10 South African Twitter Trends. Touch Durban saw the opportunity to leverage the Currie Cup by doing something that can only work on a social media platform. They supported another [...]
How social media affects Google search results
Google is still the primary place that people go when looking for something online. Social media has become the number one activity on the web. The reason social media had become so popular is because it is a natural extension of who we are. We are social people, our social circles define us, encourage us [...]
Does social media affect mobile marketing in South Africa?
There is so much to say here, but I will leave you with one of my most important observations. Social Media is the platform that companies can use to engage their mobile audience! ALL social media websites are mobile ready and they present a product to our consumers that is so integral to their daily [...]
A story about foursquare the next big social network
So the other day I sat down at a resturant about to have lunch. I decided (while I wait for the rest of my party to arrive) to check in on foursquare. On opening the app on my phone I recieved a suggestion from a friend about what to have for lunch. That was pretty [...]
RANT! Why you need to invest in Social Media
It has become abundantly clear over the last week that business needs to get proactive in understanding human engagement on the Internet. It is too late to simply respond to criticism or appraisal. There is a massive need to take the initiative in creating your online presence. I specifically haven’t used the word control because [...]