Tag Archives: Social Media
19
Jan

Social media strategy is more than Facebook, Twitter and Linkedin

By • January 19, 2012 • Consumer 2.0, Social Media • 4 Comments

So often we miss the point of social media. We get caught up in the networks Facebook, Twitter, LinkedIn and any other that tickle our fancy at the time. We hear a murmur about Google’s Google+ and start to get nervous about managing yet another social media platform. The truth is that social media is [...]

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08
Nov

The Social Media Entrepreneur [series]

By • November 8, 2011 • Case Studies, Entrepreneurs, Facebook, Linkedin, Social Media, Twitter • Leave a comment

Over the past few months I have been blogging at www.ideate.co.za on I have used social media to build a business as an entrepreneur. I called it “The Social Entrepreneur” series which sounded cool at the time but I have since found out the the “catchy title” was a but misleading. Either way I thought [...]

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24
Oct

Social Reinvention – New Keynote Presentation

By • October 24, 2011 • Business to Business, Case Studies, Control, CRM, Entrepreneurs, Online Branding, Social Business, Social Media • Leave a comment

I am proud to present the result of over a years worth of research in a Keynote Presentation called Social Reinvention. Social Technology (Social Media) has thrown many businesses and industries into a state of flux as they feel the effects of this communication shift. Barriers to entry, an influx of new entrepreneurs, new platforms [...]

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07
Oct

Linkedin adds Company Status Updates [video]

By • October 7, 2011 • Business to Business, Linkedin, Social Media • Leave a comment

I have been waiting for this to happen for some time. With the growth of Linkedin in South Africa and on a global scale it is only fitting that Linkedin would begin offerring ways for company entities to engage their clients. Linkedin have opened the status updates option for Linkedin. This means that Linkedin company pages [...]

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06
Oct

Social Media Bootcamp in Johannesburg this October

By • October 6, 2011 • Social Media Workshops • Leave a comment

Thanks to a growing demand in our Social Media Bootcamp we are proud to be bring another round of the bootcamp to Johannesburg on the 26th October 2011. To refresh your memory here are the key points we cover in the half day workshop: The Social Media Bootcamp is a crash course in Social Media and [...]

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04
Oct

How social screening can help the recruitment process [infographic]

By • October 4, 2011 • Facebook, Generation Y, Linkedin, Recruitment, Social Business, Twitter • Leave a comment

A while ago I wrote an article on how the recruitment industry was shifting due to social media technology. I would like to add to that conversation by talking about social screening. Social screening is the process of searching for potential candidates in social websites like Facebook, Linkedin and Twitter and “checking them out.” This [...]

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09
Sep

Who uses Linkedin in South Africa [infographic]

By • September 9, 2011 • Consumer 2.0, Linkedin, Portfolio, Social Media • 6 Comments

I am very proud to present the latest infographic researched, concepted and designed by the team at DigitLab, the social media agency that I lead. Who’s Who on Linkedin in South Africa Linkedin in South Africa has seen a 83% increase in usership over the last 12 months with agriculture and goverment showing the biggest [...]

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06
Sep

Whats the point of Linkedin?

By • September 6, 2011 • Linkedin, Social Media • Leave a comment

In its first minutes as a public company, LinkedIn was valued at roughly $8.5 billion. This made Linkedin the largest internet I.P.O since Google. Linkedin is a social network that focuses on harnessing the power of social technology to improve professional business networking. The website had about 600 000 South African subscribers in 2010 and [...]

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19
Aug

Social Media Bootcamp in Durban – 20th September 2011

By • August 19, 2011 • Social Media Workshops • Leave a comment

” If you’re amongst the many people that are totally overwhelmed by Social Media, who may love and use Facebook for your personal networking or connecting with school friends but haven’t seen or understood the value of using this tool for business; if you think Twitter is for people who have too much time on their hands [...]

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10
Aug

How Tesco used QR Codes to increase online shopping

By • August 10, 2011 • Consumer 2.0, Social Business • Leave a comment

I love it when clever people come up with simple ideas that change the way the world works. This example we will look at today is a subway advertisement that turned a South Korean subway into a supermarket. The execution is so simple. Life size banners that display supermarket brands with QR codes on each [...]

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