Tag Archives: Social Media
09
Apr

Lessons from a 30min conversation with Wikipedia Founder

By • April 9, 2012 • Interviews, Non Profit Organisations, Social Media Interviews with Business, Wikipedia • Leave a comment

Last night I arrived in Lagos to present a session on social media strategy. I was met at the airport by the a very professional and very friendly man who guided me into that parking lot outside. The parking lot reminded me a lot of the back alley of a night club, and there by [...]

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20
Mar

The best social media policy is based on values – not rules

By • March 20, 2012 • Control, Social Media, Social Media Strategy • Leave a comment

I have been meaning to write about developing a social media policy for some time now. This is something that I believe can make or break your internal and external social media campaigns. A good social media policy does not restrict people from social media but rather equips them to use social media in the [...]

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06
Mar

How social media is changing the role of journalism

By • March 6, 2012 • Journalism, Social Media, TT • 1 Comment

In their latest book Blur: How to Know What’s True in the Age of Information Overload by Bill Kovach and Tom Rosenstiel, these two men explore the new role of journalism that has been created due to the way that people aggregate news today. Social media has opened up a world where peers and colleagues decide what [...]

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27
Feb

Three reasons to get into Google+

By • February 27, 2012 • Google, SEO, Social Media • Leave a comment

Google+ is taking the world by storm and just may become the social network with enough clout to give Facebook a run for its money. After joining Google+ a few month ago (you can see my profile here) I have had various conversations with social media peers and everyone seems to have differing views on [...]

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22
Feb

Social Media Bootcamps in South Africa

By • February 22, 2012 • Social Media, TT • Leave a comment

The Social Media Bootcamp is an introductory half day workshop aimed at people who would like to understand social media and how to use it to market their business. We spend 2 hours looking at the entire Web 2.0 world and how it is becoming more social, have a tea or smoke break, and then [...]

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17
Feb

Social Media principles from The Green Apron Book

By • February 17, 2012 • CRM, Social Media, Social Media Strategy, TT • Leave a comment

I recently came across the Starbucks Green Apron book and read through their 5 principles for turning the ordinary into the extraordinary. I found it very interesting that the 5 principles can be applied directly to a social media campaign or strategy. The Green Apron Book is a booklet that Starbucks gives its baristas.  It [...]

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14
Feb

Favourite iPad Apps for Social Media

By • February 14, 2012 • Mobile, Software • 1 Comment

I use my iPad for almost everything in my life and most people who meet me know all about it. This has caused a few of my clients, friends and family to ask me for my favourite apps on the iPad. I have always found this a difficult question to answer simply because what I [...]

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07
Feb

Navigating the world of social media in business

By • February 7, 2012 • Business to Business, Social Business, Social Media, TT • Leave a comment

There is a big difference between launching a social media campaign and reinventing your business to take hold of social media advantages. Social media campaigns normally find their place inside the marketing budget and can be conceptualised, executed and measured relatively quickly. A social business reinvention take time to conceptualise, it needs to become a [...]

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19
Jan

Social media strategy is more than Facebook, Twitter and Linkedin

By • January 19, 2012 • Consumer 2.0, Social Media, TT • 12 Comments

So often we miss the point of social media. We get caught up in the networks Facebook, Twitter, LinkedIn and any other that tickle our fancy at the time. We hear a murmur about Google’s Google+ and start to get nervous about managing yet another social media platform. The truth is that social media is [...]

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08
Nov

The Social Media Entrepreneur [series]

By • November 8, 2011 • Case Studies, Entrepreneurs, Facebook, Linkedin, Social Media, Twitter • Leave a comment

Over the past few months I have been blogging at www.ideate.co.za on I have used social media to build a business as an entrepreneur. I called it “The Social Entrepreneur” series which sounded cool at the time but I have since found out the the “catchy title” was a but misleading. Either way I thought [...]

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