Content is the key!!! I could stop writing now because it is that simple but I would like to expand on this a little more. The content that you create for your social media campaign will determine the success of your campaign. In creating content for your website it is important to look at a [...]
The key to driving traffic through social media
By Mike Saunders • February 17, 2010 • Social Media • Leave a comment
Five tips to beating social media overload
By Mike Saunders • February 16, 2010 • Social Media, Social Media Coaching • 2 Comments
Yesterday I was emailed over facebook by a follower of this blog. I still get a kick when people touch base and tell me that they actually read everything I write up here. The gentleman that emailed (lets call him Frank) wanted to know how to manage all your social networks and still have a [...]
List of Twitter Clients
By Mike Saunders • February 10, 2010 • Social Media Coaching • 2 Comments
A twitter client is a programme that can be used to access your twitter account without actually going to the twitter.com website. Twitter clients are becoming increasingly useful as they allow you to customise what you see in twitter and most have now extended their service to facebook as well. Making it easier to manage [...]
Three reasons why social media does not work for you
By Mike Saunders • January 20, 2010 • Social Media • 2 Comments
So you jumped into social media and have found it to be a waste of time and of very little value to you. I want to suggest that maybe the problem is not social media but rather how you are using it. Here are three possible reasons why social media does not work for you: [...]
Will your domain names ‘stick’ in the mind of your clients?
By Mike Saunders • January 14, 2010 • Internet Marketing, SEO • Leave a comment
Is your internet portfolio sticky? Does your domain name stick in the mind of your clients, or even better, your future clients? Researching the available names for your product or service can be tiresome and confusing because of the different views expressed all over the internet. My advice (to add to the confusion) would be [...]
Stop Following Seth Godin! He adds no value on social networks
By Mike Saunders • January 8, 2010 • Social Media • Leave a comment
Seth Godin, one of the worlds most respected bloggers and new media marketers, and he should be. His expertise and wisdom in these marketing arena’s is invaluable. However, my advice would be to stop following him on Twitter and Facebook. Seth has publically made it clear that he does not believe on social media (specifically [...]
Book Review: The Social Media Marketing Book
By Mike Saunders • January 7, 2010 • Reviews • Leave a comment
A must read for anyone wanting to know more about social media About Dan Zarella Dan has written extensively about the science of viral marketing, memetics and social communications on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop. He has [...]
What you need to know about Facebook Privacy settings
By Mike Saunders • December 18, 2009 • Social Media • 2 Comments
Facebook’s new privacy settings have started to make headline news all over the world. If you are wondering if you should remove yourself from facebook all together in order to keep your privacy this article should shed some light on the topic.
Celebrating the 500th Tweet
By Mike Saunders • October 15, 2009 • Social Media • Leave a comment
This article will become my 500th tweet on my primary twitter profile @mikeasaunders. A rather momentous occasion as I have found it to be a pivotal area of my Social Media marketing. Twitter has been very slow to take off in South Africa which begs the question ‘what value is there in twitter for South [...]
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19JanSocial media strategy is more than Facebook, Twitter and Linkedin January 19, 2012 So often we miss the point of social media. We get caught up in the ...
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13MarTop 20 Websites in South Africa 2012 March 13, 2012 Over the last few years I have been tracking the Top 20 most popular websites ...
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30NovThree fantastic time management techniques that will change your life November 30, 2011 2011 is drawing to a close soon and as I look back I have been ...
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01MayWhy social media and radio are best friends May 1, 2012 Birds of a feather flock together. The old saying rings very true when it comes ...
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17AprBe honest and understand your customer – it makes them happier April 17, 2012 I have recently had a very frustrating experience with a company who sold me a ...
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09AprLessons from a 30min conversation with Wikipedia Founder April 9, 2012 Last night I arrived in Lagos to present a session on social media strategy. I ...
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Facebook breaks through office clampdowns on the social website
By Mike Saunders • January 13, 2010 • Social Media • Leave a comment
As more and more businesses take steps to block facebook from the working environment I have been wondering how facebook would react. It is obvious that Facebook needs to retain communication with facebook users in a spam free manner in order to maintain their interest and loyalty. So a new small feature may have the [...]