Twitter just launched a button that you can add to your website that allows twitter users to click follow from your website and follow your twitter profile. To quote Mashable: “Previously, website publishers had to redirect users to their respective accounts on Twitter.com before users could opt to follow them. The new feature will likely [...]
Over the last month we ran a small study on Generation Y in South Africa. We interviewed 144 students with an average age of 18 years old. The gender split was 60% female and 40% male. As the size of the sample group is relativley small this can’t be seen as the final word but [...]
One of the biggest challenges with online marketing is segmenting your market. The normal demographic, geographic and psychgraphic segmentatics tools don’t always work when looking at digital consumers. I believe that any campaign launched in the digital space should consider the digital lifestyle of the consumer they are targeting. Too often we end up targeting [...]
I found this video very interesting for one main reason. Twitter CEO, Evan Williams, understood the value of listening to the community around twitter in order to build the platform for it’s users. Essentially the platform was built by the same process that companies should use to build thier busienss profile on twitter.
The invention of social media and blogging has left a big question unanswered in the online marketing realms. Just how valuable is a company website in business to business purchasing decisions? Well it seems that they are very valuable but not neccessarily influential in in the three stages of purchasing. This information comes from the [...]
So I made a very upsetting discovery the other day that Twitter has stolen 2285 tweets from my tweet count. On the 6 Novemeber I had 2300 tweets… and the on the 10 November I had 15 tweets!!! What is your tweet count? You tweet count is the total number of tweets you have ever [...]
Touch Durban is a new Durban events guide that lives on Twitter. The project was launched two months ago and recently featured among the Top 10 South African Twitter Trends. Touch Durban saw the opportunity to leverage the Currie Cup by doing something that can only work on a social media platform. They supported another [...]
A fun look at what what twitter usership actually looks like on a global level. I guess they would call me a loud mouth!! If you would like to know more about twitter have you considered personal social media coaching?
There are big questions about the longevity of TV alongside the competition of online media. Online video content has become so popular globally and in even in South Africa there seems to be a love for video content. Recently YouTube has broken into the top 5 most visited websites by South Africans. So the question [...]